What is the Average Consumer Spend per eCommerce Transaction in 2023?

The latest study by the payment experts at Juniper Research predicts that the eCommerce market will be worth over $8 trillion by 2027, up from $5 trillion in 2023. This infographic illustrates how the average transaction spend on remote physical and digital goods varies across several markets, including the US and UK, China, and India.

This study, which can be found here, cautions that the increasing variety of payment options available to consumers means eCommerce vendors must offer the most attractive payment methods for their customers. Given the cost and complexity of integrating a large number of payment options, merchants must strategically select which payment methods best support their objectives, such as BNPL (Buy Now Pay Later), to increase average order value.