Why is Account Takeover Fraud So Dangerous to Consumers & Financial Institutions?

As we discuss in our latest online payment fraud research, ATO (Account Takeover) fraud happens when a cybercriminal gains access to the victim’s login credentials to steal funds or information.
Fraudsters digitally break into a financial bank account to take control of it and have a variety of techniques at their disposal to achieve this, such as phishing, malware, and man-in-the-middle attacks, among others. ATO is a top threat to financial institutions and their customers, due to the financial losses and mitigation efforts involved.
How Does ATO Occur?
Some account takeovers begin with fraudsters harvesting personal information from data breaches or purchasing it on the Dark Web. Personal information such as email addresses, passwords, credit card numbers and social security numbers harvested are valuable to cyber thieves for financial gain.
When an account takeover attack is successful, it can lead to fraudulent transactions, credit card fraud and unauthorised shopping from compromised customer accounts. Account takeover is often referred to as a form of identity theft or identity fraud, but it is mainly credential theft because it involves the theft of login information, which then allows the criminal to steal for financial gain.
Account takeover fraud is continually evolving and is a constant threat that comes in different forms. A successful account takeover attack leads to fraudulent transactions and unauthorised shopping from the victim’s compromised financial accounts.
What Threat Does ATO Pose to Financial Institutions?
ATO is a significant loss area in most global markets; supported by the previously highlighted tailwinds of data breaches and FIs offering increased access and services. These tailwinds are likely to continue, and it is therefore likely that the proliferation of ATO will increase in the next few years.
In response to this persistent threat, FIs will need to adopt a mindset, when designing their fraud defences, that it is not a matter of ‘if’, but rather ‘when’ fraudsters will have access to their customers’ personal information and account access detail. With this mindset, FIs will need to focus on a multi-layered approach to mitigate ATO losses, including increased adoption and sophistication of authentication, such as multi-factor access authentication.
Awareness of authentication is at a record high, as it becomes ubiquitous in our daily usage of mobile technology, and this will assist FIs in the full roll-out of sophisticated, next-generation profiling capability of customers and behaviours; utilising the latest AI profiling capability with additional data sources for context.
Individually, authentication and profiling can be exploited by fraudsters. When combined, and with additional layers, they are an effective deterrent.
How is ATO Evolving?
Many already refer to a perceived industrialisation of ATO having occurred in the past 12-18 months. In this event, we will likely experience Account Takeover 2.0 in coming years, as fraudsters move from generalised attacks to an increasing focus on more targeted ATO attacks.
This approach replaces mass credential stuffing with more targeted exploitation that could yield higher returns for the fraudster and drive increased fraud losses for FIs. This is a critical future area for FIs, as customers experiencing ATO will experience a loss of trust in their provider, regardless of fault, and the organisational cost of remedying an ATO attack is significant.
Cybercriminals are constantly evolving their tactics and employing new ones in their attempts to breach consumers’ accounts. Increasingly automated methods such as credential stuffing, complex scripts, and bots, make fraud ever easier to deploy. In addition to targeting consumers, account takeover is increasingly being used to steal employee user credentials. It is often the easiest path to access sensitive information within organisations.
Bots have made these tactics extremely scalable so cybercriminals can hit more targets, or place greater focus on a single target. The increasing use of bots is leading to more brute-force attacks that span across the web and deploy stolen credentials against accounts.
In addition, the legitimate owner is not likely to be initially informed or aware of the takeover of their account. Often, it takes a period of time until they realise the damage, but by then, the perpetrator will have disappeared.
How Can Fraud Detection Systems Help Fight ATO?
ATO can be challenging to detect because fraudsters can hide behind a customer’s positive history and mimic normal login behaviour. Continuous monitoring provides the ability to detect signs of account takeover fraud before it begins.
An effective fraud detection system will give financial institutions full visibility into a user’s activity before, during and after a transaction. The best defence is a system that monitors all activities on the bank account because before a criminal can steal money, they need to perform other actions first, such as setting up a new payee. Monitoring all the actions on an account will help identify patterns of behaviour that indicate the possibility of account takeover fraud.
This type of fraud detection system can also assess risk based on data such as location. For example, if a customer first accesses their account in North America and then again 10 minutes later from Europe, it is clear that it is a suspicious activity, and could indicate that two different individuals are using the same account. If there is risk of ATO fraud, the fraud prevention system will challenge the person transacting on the account with a request for additional authentication.
Want more insights and statistics?
Download our latest online payment fraud whitepaper, which examines key challenges within the online payment fraud sector, including the current economic crisis across many developed regions as well as the lack of data sharing within the online payment fraud space. You can also visit our infographics area, where you'll find an infographic containing our latest online payment fraud market statistics.
Latest research, whitepapers & press releases
-
ReportAugust 2026Fintech & PaymentsContactless Payments Market Data: 2026-2031Our Contactless Payments market analysis provides exhaustive data coverage of the market in its entirety, including the adoption of mobile wallets featuring contactless payment technology, the growth of contactless transactions, and the market’s associated values.
VIEW -
ReportAugust 2026Fintech & PaymentsDigital Ticketing Market Data: 2026-2031Our Digital Ticketing report provides exhaustive coverage of the digital ticketing market, including the adoption rates of digital ticketing across different ticketing segments, as well as the use of wearable payments and chatbots.
VIEW -
ReportAugust 2026Fintech & PaymentsQR Code Payments Market: 2026-2031This research provides exhaustive coverage of the QR Code Payments market, including the adoption rates of QR code payment systems across retail, person-to-person (P2P), and ticketing use cases.
VIEW -
ReportJuly 2026IoT & Emerging TechnologyVLEO Satellite Market: 2026-2031Our Very Low Earth Orbit (VLEO) Satellite Market research suite provides comprehensive analysis of one of the fastest-emerging markets within the global space economy.
VIEW -
ReportJuly 2026Telecoms & ConnectivityIPX Providers Competitor Leaderboard: 2026Our IPX Providers Competitor Leaderboard 2026 delivers comprehensive evaluation and examination of 16 leading IPX vendors. It provides mobile network operators and other IPX customers with profiles, competitor benchmarking, and strategic analysis of these leading providers.
VIEW -
ReportJuly 2026Fintech & PaymentsPOS Market: 2026-2031Our Point of Sale (POS) Market research suite provides detailed and insightful analysis of this evolving market; enabling stakeholders - from POS hardware manufacturers, payment infrastructure providers, software developers, and hospitality and retail vendors - to understand future growth, key trends, and the competitive environment.
VIEW
-
WhitepaperJuly 2026IoT & Emerging TechnologyBeyond LEO: Why VLEO is Becoming the Next Growth Market
Our complimentary whitepaper, Beyond LEO: Why VLEO is Becoming the Next Growth Market, explores how VLEO is transitioning from an experimental orbital regime into a commercially viable market.
VIEW -
WhitepaperJuly 2026Fintech & PaymentsFrom Transaction to Transformation: The Future of POS
Our complimentary whitepaper, From Transaction to Transformation: The Future of POS, analyses the current landscape of the POS market. It also provides insight into key trends shaping the POS market, such as POS terminals increasingly being used as a business management platform.
VIEW -
WhitepaperJuly 2026Fintech & PaymentsBeyond the Boarding Pass: The Digital Travel Credential Paradigm
Our complimentary whitepaper, Beyond the Boarding Pass: The Digital Travel Credential Paradigm, examines the rapidly evolving state of the digital travel credential market.
VIEW -
WhitepaperJuly 2026Fintech & PaymentsThe Top Three Drivers of Network Tokenisation Adoption
Our complimentary whitepaper, The Top Three Drivers of Network Tokenisation Adoption, examines the state of the network tokenisation market; considering its impact on different payment modalities, how it is shaping the modern payments landscape through safer, more secure payments, and how it could unlock the potential of agentic commerce.
VIEW -
WhitepaperJune 2026Fintech & PaymentsMoney20/20 Europe 2026 Key Takeaways: What You Need to Know Post-event
Money 20/20 Europe once again brought together people from across the fintech, payments and identity ecosystems; creating three days of discussions, announcements and networking.
VIEW -
WhitepaperJune 2026Fintech & PaymentsChargeback Management: The Fightback Against Friendly Fraud
Our complimentary whitepaper, Chargeback Management: The Fightback Against Friendly Fraud, examines the growing impact of friendly fraud on the chargeback management space, as well as how chargeback management tools are mitigating this threat.
VIEW
-
IoT & Emerging Technology
VLEO Satellites: Global Investment to Near $10 Billion by 2031; Driven by Falling Launch Costs
July 2026 -
Telecoms & Connectivity
Juniper Research Identifies Syniverse, BICS, and iBASIS as Leaders in the IPX Market
July 2026 -
Fintech & Payments
POS Transactions to Reach $41 Trillion Globally by 2031, as Convergence Towards Unified Commerce Surges
July 2026 -
Fintech & Payments
Digital Travel Credentials: 1.2 Billion Passengers to Adopt DTCs Globally by 2035, Fuelled by Passenger Demand for Seamless Journeys
July 2026 -
Fintech & Payments
Network Tokenisation to Secure 2.4 Trillion Global Transactions Between 2026 and 2030 – Representing 86% of Applicable Transactions
July 2026 -
Telecoms & Connectivity
Juniper Research Identifies BICS, Telna, and Vodafone Procure & Connect as Leaders in the Sponsored Roaming Market
July 2026