Why is Account Takeover Fraud So Dangerous to Consumers & Financial Institutions?

As we discuss in our latest online payment fraud research, ATO (Account Takeover) fraud happens when a cybercriminal gains access to the victim’s login credentials to steal funds or information.
Fraudsters digitally break into a financial bank account to take control of it and have a variety of techniques at their disposal to achieve this, such as phishing, malware, and man-in-the-middle attacks, among others. ATO is a top threat to financial institutions and their customers, due to the financial losses and mitigation efforts involved.
How Does ATO Occur?
Some account takeovers begin with fraudsters harvesting personal information from data breaches or purchasing it on the Dark Web. Personal information such as email addresses, passwords, credit card numbers and social security numbers harvested are valuable to cyber thieves for financial gain.
When an account takeover attack is successful, it can lead to fraudulent transactions, credit card fraud and unauthorised shopping from compromised customer accounts. Account takeover is often referred to as a form of identity theft or identity fraud, but it is mainly credential theft because it involves the theft of login information, which then allows the criminal to steal for financial gain.
Account takeover fraud is continually evolving and is a constant threat that comes in different forms. A successful account takeover attack leads to fraudulent transactions and unauthorised shopping from the victim’s compromised financial accounts.
What Threat Does ATO Pose to Financial Institutions?
ATO is a significant loss area in most global markets; supported by the previously highlighted tailwinds of data breaches and FIs offering increased access and services. These tailwinds are likely to continue, and it is therefore likely that the proliferation of ATO will increase in the next few years.
In response to this persistent threat, FIs will need to adopt a mindset, when designing their fraud defences, that it is not a matter of ‘if’, but rather ‘when’ fraudsters will have access to their customers’ personal information and account access detail. With this mindset, FIs will need to focus on a multi-layered approach to mitigate ATO losses, including increased adoption and sophistication of authentication, such as multi-factor access authentication.
Awareness of authentication is at a record high, as it becomes ubiquitous in our daily usage of mobile technology, and this will assist FIs in the full roll-out of sophisticated, next-generation profiling capability of customers and behaviours; utilising the latest AI profiling capability with additional data sources for context.
Individually, authentication and profiling can be exploited by fraudsters. When combined, and with additional layers, they are an effective deterrent.
How is ATO Evolving?
Many already refer to a perceived industrialisation of ATO having occurred in the past 12-18 months. In this event, we will likely experience Account Takeover 2.0 in coming years, as fraudsters move from generalised attacks to an increasing focus on more targeted ATO attacks.
This approach replaces mass credential stuffing with more targeted exploitation that could yield higher returns for the fraudster and drive increased fraud losses for FIs. This is a critical future area for FIs, as customers experiencing ATO will experience a loss of trust in their provider, regardless of fault, and the organisational cost of remedying an ATO attack is significant.
Cybercriminals are constantly evolving their tactics and employing new ones in their attempts to breach consumers’ accounts. Increasingly automated methods such as credential stuffing, complex scripts, and bots, make fraud ever easier to deploy. In addition to targeting consumers, account takeover is increasingly being used to steal employee user credentials. It is often the easiest path to access sensitive information within organisations.
Bots have made these tactics extremely scalable so cybercriminals can hit more targets, or place greater focus on a single target. The increasing use of bots is leading to more brute-force attacks that span across the web and deploy stolen credentials against accounts.
In addition, the legitimate owner is not likely to be initially informed or aware of the takeover of their account. Often, it takes a period of time until they realise the damage, but by then, the perpetrator will have disappeared.
How Can Fraud Detection Systems Help Fight ATO?
ATO can be challenging to detect because fraudsters can hide behind a customer’s positive history and mimic normal login behaviour. Continuous monitoring provides the ability to detect signs of account takeover fraud before it begins.
An effective fraud detection system will give financial institutions full visibility into a user’s activity before, during and after a transaction. The best defence is a system that monitors all activities on the bank account because before a criminal can steal money, they need to perform other actions first, such as setting up a new payee. Monitoring all the actions on an account will help identify patterns of behaviour that indicate the possibility of account takeover fraud.
This type of fraud detection system can also assess risk based on data such as location. For example, if a customer first accesses their account in North America and then again 10 minutes later from Europe, it is clear that it is a suspicious activity, and could indicate that two different individuals are using the same account. If there is risk of ATO fraud, the fraud prevention system will challenge the person transacting on the account with a request for additional authentication.
Want more insights and statistics?
Download our latest online payment fraud whitepaper, which examines key challenges within the online payment fraud sector, including the current economic crisis across many developed regions as well as the lack of data sharing within the online payment fraud space. You can also visit our infographics area, where you'll find an infographic containing our latest online payment fraud market statistics.
Latest research, whitepapers & press releases
-
ReportJune 2026Fintech & PaymentsChargeback Management Market: 2026-2031Our Chargeback Management research suite provides detailed analysis of this fast-changing market; allowing chargeback management providers to gain an understanding of key payment trends and challenges, potential growth opportunities, and the competitive environment.
VIEW -
ReportJune 2026Telecoms & ConnectivityConversational AI Market: 2026-2030Our Conversational AI Market 2026-2030 research suite provides insightful analysis of a market that will experience significant growth in the next five years.
VIEW -
ReportJune 2026Telecoms & ConnectivityDirect to Cell Market: 2026-2031Our newest Direct-to-Cell research provides market stakeholders, such as mobile network operators and satellite network operators, with key analysis of the future of this rapidly emerging market.
VIEW -
ReportMay 2026Telecoms & Connectivity6G Market: 2026-2035Our 6G Market research suite provides detailed analysis and strategic recommendations for mobile network operators developing their 6G roadmaps in the build up to its standardisation and launch.
VIEW -
ReportMay 2026Fintech & PaymentsDigital Identity Verification Market: 2026-2030Our Digital Identity Verification research suite provides detailed analysis of this rapidly changing market; allowing digital identity verification solution providers, financial institutions, and other stakeholders to gain an understanding of key trends and growth opportunities.
VIEW -
ReportApril 2026Fintech & PaymentsStablecoins Market: 2026-2035Our Stablecoins market research suite provides detailed and insightful analysis of this evolving market; enabling stakeholders such as central banks, commercial banks, stablecoin issuers, and payment service providers to understand future growth, key trends, and the competitive environment.
VIEW
-
WhitepaperJune 2026Fintech & PaymentsMoney20/20 Europe 2026 Key Takeaways: What You Need to Know Post-event
Money 20/20 Europe once again brought together people from across the fintech, payments and identity ecosystems; creating three days of discussions, announcements and networking.
VIEW -
WhitepaperJune 2026Fintech & PaymentsChargeback Management: The Fightback Against Friendly Fraud
Our complimentary whitepaper, Chargeback Management: The Fightback Against Friendly Fraud, examines the growing impact of friendly fraud on the chargeback management space, as well as how chargeback management tools are mitigating this threat.
VIEW -
WhitepaperJune 2026Telecoms & ConnectivityAgentic and Conversational AI: Streamlining Revenue Opportunities
Our complimentary whitepaper, Agentic and Conversational AI: Streamlining Revenue Opportunities, explores the challenges and opportunities for operators and enterprises as conversational AI becomes more embedded in the consumer experience.
VIEW -
WhitepaperJune 2026Telecoms & ConnectivityNo Tower? No Problem: How Direct to Cell is Rewriting the Rules of Connectivity
Our complimentary whitepaper explores consumer demand for direct to cell services and provides strategic recommendations for how MNOs can optimise these services.
VIEW -
WhitepaperMay 2026Telecoms & ConnectivityLearning from 5G - How MNOs Can Make 6G a Success
Our complimentary whitepaper, Learning from 5G - How MNOs Can Make 6G a Success, explores the lessons that mobile network operators can learn from the development and commercialisation of 5G and apply to 6G.
VIEW -
WhitepaperMay 2026Fintech & PaymentsDigital Identity Verification in an Era of AI, Fraud & Regulatory Change
This complimentary whitepaper examines the state of the digital identity verification market: considering the impact of regulatory developments, emerging risk tactics, and how identity verification is evolving beyond traditional customer and merchant onboarding.
VIEW
-
Fintech & Payments
Friendly Fraud to Make Up 28% of Chargebacks Globally by 2031, Driven by Changing Consumer Attitudes Towards Merchants
June 2026 -
Fintech & Payments
Stablecoin P2P Remittances to Cross $10 Billion in 2030, as On-chain Settlement Undercuts Traditional Rails
June 2026 -
Telecoms & Connectivity
Agentic Conversational AI Service Revenue Set to Triple to $8.5 Billion Globally by 2030, Driven by CX Personalisation
June 2026 -
Telecoms & Connectivity
Direct to Cell: Monthly Active Users to Reach Over 130 Million by 2031, But Usage Forecast to Be Lower Than Anticipated
June 2026 -
Fintech & Payments
Merchant Payments: a $100 Trillion Opportunity for Providers, but Global Complexity & Friendly Fraud Creates Challenges
May 2026 -
Fintech & Payments
Calling All Digital Identity & Cybersecurity Innovators: Future Digital Awards Now Open for 2026
May 2026