Report Overview

Juniper Research’s Intelligent Driver Systems research provides a comprehensive evaluation of the opportunities for technology players in the in-vehicle services market, including cockpit services, advanced driver assistance services and the direct integration of voice assistants into vehicles.

The report also provides a thorough analysis of leading intelligent driver systems services in the Juniper Research Leaderboard.

This research suite includes:
  • Market Trends & Opportunities (PDF)
  • 5-year Deep Dive Data & Forecasting (PDF)
  • 12 months' Access to harvest Online Data Platform
Buy Full Research Suite - Immediate access to all the above only £2990.


Key Features

  • Landscape: Evaluation of the state of the market; identifying key emerging technologies and service analysis, including:
    • ADAS (Automated Driver Assistance Solutions) and autonomous vehicles
    • In-vehicle apps
    • In-vehicle software
    • In-vehicle voice assistants
  • Juniper Research Leaderboard: Key player capability and capacity assessment of 15 leading Intelligent Driver Systems vendors, including:
    • Apple
    • Bosch
    • Cisco
    • Continental
    • Ericsson
    • Google
    • HARMAN
    • Huawei
    • IBM
    • Intel
    • Microsoft
    • Nokia
    • Oracle
    • Qualcomm
    • Tata Communications
  • Future Business Model Analysis: An evaluation of the business and monetisation models available to service providers in the market; assessing the benefits of implementation and market challenges. These include:
    • One-off Purchase Models
    • Subscription Models
    • Value-added In-vehicle Services
  • Phased Evolution Model for In-vehicle Services: An analysis of the potential for future market services in intelligent driver systems, including the development of autonomous vehicles, service launches and new partnerships between stakeholders.
  • Benchmark Industry Forecasts: Provided for intelligent driver systems services including directly integrated in-vehicle services, autonomous vehicles, ADAS and directly integrated voice assistants.

Key Questions Answered

  1. How can technology service providers integrate their services further into the automotive ecosystem?
  2. What are the key business models or market strategies that these players should implement?
  3. Which technologies are set to disrupt the automotive market over the next 5 years?
  4. Which technology service providers are currently leading the development of automotive technologies?
  5. What will the intelligent driver systems market look like in 2025?

Companies Referenced

Included in Juniper Research Leaderboard: Apple, Bosch, Cisco, Continental, Ericsson, Google, Harman, Huawei, IBM, Intel, Microsoft, Nokia, Oracle, Qualcomm, Tata Communications.
Mentioned: 5G Automotive Association, Agravis, Alphabet, Android Automotive, Audi, Aurora, Avis, Baidu, BMW, California Department of Motor Vehicles, CarPlay, City of Hamburg ITS, Continental, Cradelpoint, Daimler-Chrysler Auto, Delphi, DENSO, Drive Sweden, Einride, Elektrobit Wireless, Faurecia, , Fiat-Chrysler, Ford Motor, General Motors, GoFar, Iconiq, Jasper, Java, LG Electronics, Mercedes-Benz, Mobileye, MOL, Mongo, Moovit, Motorola Auto Technology, NHTSA (National Highway Traffic Safety Administration), Nissan, Nuro, NUVIA, Nvidia, NXP, O2 , Oxbotica,, Posser Spieth Wolfers & Partners, Red Hat, Redback Networks, Renault-Nissan-Mitsubishi Alliance, SAE (Society of Automotive Engineers), SAP, Service Solutions Segment SPX , Siemens VDO, Symphony Teleca, Teleena, Telia, Temic, Tesla, Thales, The Automotive Edge Computing Consortium, The Autonomous, TomTom, Toyota, Uber, Veoneer, Vocord, Vodafone, Volkswagen Group, VW,, Yandex, Zoox.

Data & Interactive Forecast

Juniper Research’s Intelligent Driver Systems forecast suite includes:
  • Infotainment & in-vehicle apps, including:
    • Consumer vehicle with in-vehicle apps
    • Direct integration vs smartphone integration
    • Service provider revenue
  • Autonomous vehicles & ADAS, including the number of vehicles, shipments and sales revenue, split by:
    • Level 1 autonomous vehicles
    • Levels 2 & 3 autonomous vehicles
    • Levels 4 & 5 autonomous vehicles
    • Vehicles enabled with ADAS
  • In-vehicle voice assistants, including:
    • Total In-vehicle Voice Assistants
    • Total In-vehicle Voice Assistants that can Control Vehicle Functionality
  • Access to the full set of forecast data of over 75 tables and over 15,700 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 19 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Juniper Research anticipates that the total number of vehicles with integrated automotive services will reach 280 million by 2025; rising from 92 million vehicles by 2020.
  • Juniper Research considers directly integrated services as ‘services that leverage processing power that is embedded into the vehicle.’ As a result, we are discounting those services that are achieved through smartphone tethering. Indeed, whilst many early services were developed in-house by automotive OEMs, they have often lacked expertise in software development and connectivity.
  • As a result, many of the new services developed in the market are being developed by companies with core competencies in other technology areas and porting these to the automotive market. However, automotive OEMs will continue to be wary of the extent they allow these third parties to have access to core vehicle functionality.
  • North America, Europe and Far East & China, are anticipated to account for 91% of these vehicles, thus providing the most opportunities for technology players to enter the market over the next five years.

Intelligent Driver Systems Reports


Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

Click here for more information and purchase options

Feb 2021




Research Details

Juniper Research
Julia Karant, Sam Barker
Sustainability & IoT
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Australia, Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Mexico, Netherlands, Norway, Portugal, Saudi Arabia, Spain, Sweden, UK, USA