Report Overview

Juniper Research’s latest Digital Identity research provides an exhaustive guide to this rapidly changing and highly complex landscape. The research provides insights into the development of the market across different regulatory regimes, technologies and use cases, as well as 5-year forecasts for the following key digital identity sectors:
  • Third-party Digital Identity Apps
  • Civic Digital Identity
  • Mobile Biometric Technologies
  • Digital Identity Verification
The report outlines the current state of the digital identity ecosystem, and how this is evolving over time, including the growth of identity networks. It also provides a comprehensive guide on the complex national and international regulatory landscape for digital identity; accompanied by a future outlook. Readers will also be provided with valuable insights into vendors’ digital identity strategies and a fine-grained analysis of the current competitive landscape, supported by interviews with key vendors in the field.

This research suite comprises:
  • Strategy & Trends (PDF)
  • Competitive Landscape (PDF)
  • Data & Forecasts (PDF & Excel)
  • 12 months' access to harvest online data platform
Key Market Statistics
Market size in 2022: $30.5bn
Market size in 2026: $53.2bn
2022 to 2026 CAGR: 15.16%

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Key Features

  • Sector Dynamics: A detailed analysis of the current status of digital identity and how this is going to change over time, including aspects such as:
    • Different identity models (including centralised, federated and decentralised) and which options will succeed.
    • Technologies being leveraged within identity and how these technologies are best utilised.
    • How the pandemic has catalysed digital identity verification.
    • How orchestration is becoming increasingly important.
  • Regulatory Analysis: In-depth discussion on how legislation and cultural factors are impacting digital identity solution deployment across over 27 country markets.
  • Benchmark Industry Forecasts: Market forecasts covering digital identity prospects across a number of areas:
    • Digital Identity User Base
    • Digital Identity Civic App User Base
    • Digital Identity Card User Base
    • Mobile Identity User Base
    • Mobile Identity Revenue
    • Mobile Biometrics User Base
    • Digital Identity Verification Usage
    • Digital Identity Verification Revenue
    • Digital Identity Market Revenue
  • Data is split by our 8 key regions and 27 countries, including:
    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • Colombia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Turkey
    • UK
    • US
  • Interviews with leading players across the digital identity value chain, including:
    • Entrust
    • Evernym
    • Experian
    • GBG
    • IDEMIA
    • Mitek
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 digital identity vendors, together with our Competitor Leaderboard:
    • Callsign
    • Civic Technologies
    • Entrust
    • Evernym
    • Experian
    • G+D
    • GBG
    • HYPR
    • IBM
    • IDEMIA
    • Jumio
    • Mitek
    • Okta
    • Signicat
    • Thales

Key Questions Answered

  1. What forms of digital identity will consumers use in the future?
  2. How successful will decentralised identity platforms be?
  3. What effect will regulations have on the digital identity market?
  4. What will the value be of the digital identity market in 2026?
  5. What are the leading companies’ strategies for developing digital identity?

Companies Referenced

Interviewed: Entrust, Evernym, Experian, GBG, IDEMIA, Mitek.
Case Studied: GBG, Experian.
Included in Juniper Research Innovation Index: Callsign, Civic Technologies, Entrust, Evernym, Experian, Giesecke+Devrient, GBG, HYPR, IBM, IDEMIA, Jumio, Mitek, Okta, Signicat, Thales.
Mentioned: Accel, Accenture, Acuant, AFS (Arvato Financial Solutions), Airbnb, AllClear ID, Allianz, Altimeter Capital, Amazon Web Services, Anna, Antel, Antelop Solutions, Atlassian, Avoka, Bank of Ghana, Barclaycard, Beam, betfair, BioCatch, Black Fire Innovation, Blockchain Capital, BNP Paribas, Bonifii, Breed Reply, BrScan, Bundesdruckerei, Caixa Bank, Centana Growth Partners, Cisco, Cognisa Capital, Cognizant, Convego, Credly, CULedger, CVS Health, CyberArk, Danish National Police , Daon, Deloitte, Deutsche Telekom, Digidentity, Dokobit, easyJet, eID, Ekata, Emailage, Encap Security, Equifax, FedEx, Feedzai, Fidelity, Filia , Genesis One Capital, Genetec Inc, Google, Great Hill Partners, Groupon, Hitachi, HSBC, IDNow, IDR&D, illion, Infraclear, Innovalor, Intel, Java, JP Morgan, Khosla Ventures, KPGM, Lego, Lexis Nexis, Liquidnet, Lloyds Banking Group, Mastercard, Microsoft, Monzo, Moodys, MyCelia, NASDAQ, National Civil Registry, National Geographic, Nationwide, NavInfo, NetLynch, NHSX, Novartis, OneSpan, Onfido, Orange, Oxfam, Paper Verify, Peloton, Plug and Play Tech Center, Proofpoint, PTB Ventures, pwc, Qualcomm Ventures, Rabobank, Rakuten, Refinitiv, SailPoint, Salesforce, Samsung, Santander, SAP, Sequoia Capital, ServiceNow, SHODEN, Sirius, Solana Blockchain, Sopra Steria, Sovrin Network, Square, Standard Chartered, StarSign, Stripe, T Mobile, Takeda Pharmaceuticals, Tapad, TechJutsu, Telenor, Temenos, Transunion, Trulioo, Truu, UK Home Office, Unisys, Veridos, VHI Healthcare, Visa, VMware, Volkswagen, Volvo, WEF’s (World Economic Forum) Global Innovators Community, WeWork, wmware,, Workday, WorldReach.

Data & Interactive Forecast

Juniper Research’s Digital Identity forecast suite includes:
  • Forecast segment splits by:
    • Third-party Digital Identity Apps
    • Civic Digital Identity
    • Mobile Biometric Technologies
    • Digital Identity Verification
    • Digital Identity Revenue
  • Interactive Scenario Tool allowing users to manipulate Juniper Research’s data for 8 different metrics.
  • Access to the full set of forecast data of more than 45 tables and over 11,600 datapoints.

Geographical splits: 27 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Digital advertising spend lost to fraud will reach $68 billion globally this year; rising from $59 billion in 2021.
  • The top 5 countries most impacted by advertising fraud; accounting for 60% of global losses this year, include: 1. US 2. Japan 3. China 4. South Korea 5. UK • Advertisers in the US will potentially suffer the most in financial loss due to fraudulent activity, with total losses in the US expected to surpass $23 billion this year.
  • The US represents the largest market for digital advertising spend, with high levels of Internet penetration and elevated mobile app and browser usage presenting strong opportunities for the display of promotional content.
  • With the US representing such a significant market in terms of advertising spend, campaigns in North America will undoubtedly attract the attention of fraudulent players. This will lead to unprecedented innovation in fraud tactics within the US, with advertisers demonstrating a greater requirement for fraud detection and mitigation services.
  • In response to the rising threat of ad fraud, digital advertisers targeting these five markets must form strategic partnerships with ad fraud detection and prevention vendors, that are capable of distinguishing between valid and fraudulent advertising traffic that provides no return on ad spend.
  • The most successful ad fraud detection tools will harness machine learning algorithms to compare advertising traffic with previously observed, verifiable baseline data. As a result, advertisers must adopt fraud and mitigation solutions to maximise return on ad spend through the earlier detection of new fraud tactics.

Digital Identity Full Research Suite


Full Research Suite

  • Competitor leaderboard report (pdf)
  • Market trends & strategies report (pdf)
  • Market data, forecasts and analysis report (pdf)
  • Market data, forecasts and interactivity (xls)
  • Quarterly updates to market data & forecasts (pdf, xls)
  • harvest market data platform (12 months’ online access) - find out more

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Research Details

Juniper Research
Damla Sat, Nick Maynard
Healthcare & Government
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Argentina, Australia, Brazil, Canada, China, Colombia, Denmark, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, Norway, Poland, Portugal, Russian Federation, Saudi Arabia, South Africa, Spain, Sweden, Turkey, UK, USA