Hampshire, UK – 12th May 2026: A new study by global tech strategists Juniper Research forecasts that 4.3 billion users globally will use social media messaging by 2027; an increase of 95 million users over a one-year term.
This growth is being driven by rising smartphone adoption and improved network infrastructure across emerging markets, which are essential for social media apps to function.
This growing reach is strengthening the appeal of social media messaging as part of enterprise communications’ strategies, with social media messaging offering more robust security measures and broader opportunities for user engagement, compared to rival mobile messaging channels.
“Social media messaging allows users to independently verify an enterprise’s identity by reviewing its account profile. This prevents enterprises from being spoofed and, in turn, protects users, which will be compelling to enterprises in a high-fraud environment,” explained Ardit Ballhysa, Senior Research Analyst at Juniper Research.
An extract from the report, Mobile Messaging Market 2026-2030, is available as a free download.
Limited Access Via Mobile Messaging Platforms Restricting Growth
The research identified a lack of support for social media channels from mobile messaging vendors as limiting growth in social media messaging. This is due to a lack of standardised messaging application programming interfaces (APIs) from social media platforms, which is restricting the value enterprises gain from social media messaging.
“Despite fraud prevention and user engagement benefits, there is a clear lack of support for social media channels across mobile messaging vendors. These vendors must incorporate social media channels into their omnichannel offerings, especially as agentic AI begins to proliferate – further boosting the channel’s appeal amongst enterprises,” Ballhysa concluded.
About Juniper Research
The new research suite offers the most comprehensive assessment of the mobile messaging market to date, including insightful market analysis and in-depth forecasts for over 61 countries. The dataset contains over 92,000 market statistics within a five-year period, plus a Competitor Leaderboard and an examination of current and future market opportunities.
Juniper Research is a global tech strategist firm providing research, data, and forecasting across the fintech, telecoms, and IoT sectors. For over 20 years, Juniper Research has delivered actionable insights; helping industry leaders navigate disruption, seize opportunities, and make confident strategic decisions. www.juniperresearch.com
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