Hampshire, UK – 26th October 2026: New research from global tech strategists Juniper Research has found that the value of transactions accepted by omnichannel payment platforms will rise from $2 trillion in 2026 to $5.4 trillion in 2031.
This significant growth is being driven by merchants adopting omnichannel payment platforms to accept increasingly popular alternative payment methods across their in-store and eCommerce operations. As alternative methods such as Pay by Bank become more common, accepting a wide range opens up a larger potential customer base.
The report identified that the most popular payment method varies significantly by country, region and demographic. Therefore, platform vendors must ensure that local payment preferences are met when entering new markets, or global platforms will fall behind better equipped local specialists.
An extract of the report, Omnichannel Payment Platform Market 2026-2031, is available as a free download.
Payment Data Intelligence Drives Personalisation Strategies
The report emphasised the importance of using omnichannel payment platforms to consolidate payment data from across all sales channels; creating benefits beyond boosted payments acceptance. This data is used to create more accurate customer profiles, and facilitate the development of segmentation, personalisation, and new marketing strategies. Omnichannel payment platforms can also integrate with customer service agents; giving agents instant access to this data when resolving customer queries.
Report author Michael Greenwood commented, “Unifying data from all payment channels can also streamline stock management. Integrating omnichannel payment platforms with enterprise resource planning systems allows sales from all channels to be tracked, and a real-time stock list to be maintained. This streamlines a business’s stock management; allowing it to maximise procurement efficiency.”
The new market research suite offers the most comprehensive assessment of the omnichannel payment platform market to date; providing analysis and forecasts of over 48,000 datapoints across 71 countries. It includes a ‘Competitor Leaderboard’ and examination of future market opportunities.
About Juniper Research
Juniper Research is a global tech strategist firm providing consulting, research, data, and forecasting across the fintech, telecoms, identity & security, and emerging tech sectors. For over 20 years, Juniper Research has delivered actionable insights that help industry leaders navigate disruption, seize opportunities, and make confident strategic decisions. www.juniperresearch.com
Press Contact:
Sam Smith, Press Relations
sam.smith@juniperresearch.com
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