Hampshire, UK – 29th June 2026: A new study by global tech strategists Juniper Research has found that the number of agentic commerce users will reach 1.3 billion by 2031; rising from less than 300 million this year. This dramatic growth of nearly 350% is being driven by:
- Emergence of direct support by major retailers
- Growing comfort levels with AI systems
- Increased availability of agentic payment infrastructure
The research identified that while user familiarity and trust with agentic commerce is low at present, this will rapidly change as AI further establishes itself as a normal part of day-to-day life. As retailers increasingly roll out agentic capabilities, and infrastructure frameworks continue to emerge, agentic commerce will move into the mainstream.
An extract from the report, Agentic Commerce Market 2026-2031, is available as a free download.
Card Infrastructure Leading Payment Infrastructure, for Now
The report acknowledged card payments as taking an early lead in underpinning payments within agentic commerce; with card networks being heavily involved in early pilots and frameworks. However, the report identified a user’s ability to pay using their chosen method as hugely important to user behaviour, and recommends that agentic commerce platforms prioritise integrating popular local payment methods to achieve the strongest growth potential.
VP of Research, Nick Maynard, commented: “Cards increasingly support agent payments through tokenisation, but card domination within agentic commerce is not in the market’s best interests, given how important payment preferences are within eCommerce. If agentic commerce fails to support local payments, such as digital wallets and Account-to-Account payments, the market will limit its overall growth potential.”
The new market research suite offers the most comprehensive assessment of the agentic commerce market to date; providing insightful market analysis and forecasts of 38,000 datapoints over a five-year period. In addition to two Competitor Leaderboards across payment infrastructure and AI developers, it includes detailed evaluation of current and future market opportunities.
About Juniper Research
Juniper Research is a global tech strategist firm providing research, data, and forecasting across the fintech, telecoms, and IoT sectors. For over 20 years, Juniper Research has delivered actionable insights that help industry leaders navigate disruption, seize opportunities, and make confident strategic decisions. www.juniperresearch.com
Press Contact:
Sam Smith, Press Relations
sam.smith@juniperresearch.com
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