The consumption of digital content is changing rapidly: the increasing number of devices, such as smartphones and connected TVs, is enabling users to access digital content through an increasing multitude of devices. Established platforms continue to grow and explore new ways of monetisation beyond digital advertising. Future ecosystems will include widening how content is consumed and created, meaning that this new outlook also requires a cohesive and dependable infrastructure of stakeholders and systems to make it viable in the long term.
This whitepaper explores the opportunities presented by carrier billing systems, their advantages over other payment mechanisms, how they can be used to tap into larger customer bases and its place in the subscription economy.
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