Scam ads are making billions and users are paying the price.
In Europe alone, nearly 1 trillion scam ads were served to social media users in 2025, generating an estimated £3.8 billion in revenue for platforms; and exposing users to financial loss, data theft, and growing mistrust.
In this new whitepaper commissioned by Revolut, Juniper Research breaks down the true scale of the problem, why existing safeguards aren’t working, and what social media platforms must do next to protect users and preserve trust.
If you care about platform accountability, digital safety, or the future of online advertising, this report is required reading.
