Our complimentary whitepaper, Privacy Matters: Rethinking Identity Solutions in AdTech, examines the key drivers of the AdTech market over the next five years, and highlights the key challenges facing the market, including advertising fraud, privacy regulations, and increased sustainability pressures. Additionally, it includes a forecast summary of the total value of the AdTech market in 2024.
- Introduction
- Shift to Programmatic Advertising
- Impact of AI and Machine Learning on the AdTech Market
- Challenges Facing the AdTech Market
- Market Forecast Summary: Total AdTech Revenue
