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1

How OTT Business Messaging Will Evolve In 2025

Monday, 9 December 2024

Telecoms & Connectivity

Alex Webb

Senior Research Analyst

Our complimentary whitepaper, How OTT Business Messaging Will Evolve In 2025, assesses the future of the OTT business messaging market, providing insight and analysis into key developments such as WhatsApp’s return to price per message, the development of the click-to-chat market, and the impact of the rise of RCS on the OTT business messaging market. It also includes forecast data for the total revenue from OTT business messaging in 2029.

Introduction
Key Trends in OTT Business Messaging
Market Summary

Latest research, whitepapers & press releases

Report

September 2025

Sustainability & Smart Cities

Adam Wears

Smart Grid Market: 2025-2030

Our cutting-edge Smart Grid research suite provides a comprehensive view of a market at the forefront of the global energy transition. It examines the major disruptions transforming the sector, from the integration of distributed energy resources and the rise of virtual power plants to the growing role of AI-driven intelligence and the mounting need for robust cyber security and compliance.
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Report

September 2025

Fintech & Payments

Nick Maynard

eCommerce Payments Market: 2025-2030

Juniper Research’s eCommerce Payments research suite provides a comprehensive and insightful analysis of this market; enabling stakeholders, from eCommerce payment platform providers to merchants and payment service providers, to understand future growth, key trends, and the competitive environment.
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Report

September 2025

Telecoms & Connectivity

Molly Gatford

A2P & Business Messaging Market: 2025-2030

Our extensive A2P & Business Messaging research suite comprises detailed analysis of a market undergoing rapid evolution. It provides guidance to mobile operators on how to navigate this shift and grow revenue from business messaging in the future.
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Report

August 2025

Fintech & Payments

Lorien Carter

Fraud Detection & Prevention in Banking Market: 2025-2030

Our Fraud Detection and Prevention in Banking research suite provides a comprehensive and in-depth analysis of the types of fraud, and methods that can be used to overcome them. This enables stakeholders such as banks, financial institutions, and fintechs to understand future growth, key trends and the competitive environment.
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Report

August 2025

Sustainability & Smart Cities

Fred Savage

Smart Buildings Market: 2025-2030

Our Smart Buildings research suite provides in-depth analysis and evaluation of how hardware and software service providers are reimagining smart building solutions as living ecosystems, using Internet of Things (IoT) and AI.
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Report

August 2025

Telecoms & Connectivity

Alex Webb

Network APIs Market: 2025-2030

Our Network API research suite provides operators, CPaaS providers, and other GSMA channel partners with extensive analysis and actionable insights into the rapidly growing network API market. It contains data that allows stakeholders in the market to make informed decisions on their product development and business strategies in the network API market.
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Whitepaper

September 2025

Adam Wears

Decentralising the Smart Grid: Opportunities & Challenges

Our complimentary whitepaper, Decentralising the Smart Grid: Opportunities & Challenges, explores how distributed energy resources, renewable integration, and virtual power plants are reshaping grid management.
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Whitepaper

September 2025

Fintech & Payments

Nick Maynard

Going Glocal ~ Why Local Payment Methods Are Driving eCommerce

Our complimentary whitepaper, Going Glocal ~ Why Local Payment Methods Are Driving eCommerce, assesses how local payment methods are driving the increasing accessibility to eCommerce, and challenges to eCommerce growth.
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Whitepaper

September 2025

Telecoms & Connectivity

Molly Gatford

Operator Success Strategies in A2P Messaging for 2026

Our complimentary whitepaper, Operator Success Strategies in A2P Messaging for 2026, examines the outlook of the A2P messaging market over the next five years.
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Whitepaper

August 2025

Fintech & Payments

Lorien Carter

Synthetic Identity Fraud: The Lurking Threat to Modern Banking

Our complimentary whitepaper, Synthetic Identity Fraud: The Lurking Threat to Modern Banking, examines the current fraud landscape; explaining the role of key actors in the fraud prevention landscape, and recent developments within the fraud prevention industry.
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Whitepaper

August 2025

Sustainability & Smart Cities

Fred Savage

Foundations of Smart Buildings: AI, IoT & Energy Efficiency

Our complimentary whitepaper, Foundations of Smart Buildings: AI, IoT & Energy Efficiency, evaluates the main technical components of smart building architecture; being the key objectives and challenges for their acquirement and deployment in the market, as it currently stands.
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Whitepaper

August 2025

Telecoms & Connectivity

Alex Webb

How Operators Can Unlock the $8 billion Network API Opportunity

Our complimentary whitepaper, How Operators Can Unlock the $8 billion Network API Opportunity, explores how operators can capitalise on the opportunities in the network API market, both now and in the future.
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Sustainability & Smart Cities

Smart Grids to Support 43% of Global Electricity Supply by 2030, Driven by Virtual Power Plants

September 2025
Telecoms & Connectivity

Calling All Telecoms & Connectivity Innovators: 2026 Future Digital Awards Now Open for Entries

September 2025
Fintech & Payments

eCommerce Market to Surpass $13 Trillion by 2030 Globally, with Stripe, Visa, and PayPal Leading the Charge

September 2025
Telecoms & Connectivity

Conversational Use Cases Fuel Global Messaging Boom: Nearly 3 Trillion Business Messages by 2030

September 2025
Telecoms & Connectivity

Cellular IoT Connectivity Revenue to Exceed $30 Billion Globally in 2030

August 2025
Sustainability & Smart Cities

eScooter Spend to Surpass $7 Billion Globally by 2030, as Rider Freedom Spurs Growth

August 2025

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