Telcos are well aware of how their customer portfolio is structured. They understand the importance of younger generations and the role they will play in the future, and to this end, work hard to build strategic alliances with entertainment brands.
However, newer generations, led by Gen Z, are major content creators; meaning that telcos must focus on services that allow users to express themselves, share, create, and interact – in short, consume in different ways. To learn more, we sat down with Patricia Peiro, CSO at Telecoming, to discuss what services operators should be prioritising, and who the best partners for these initiatives should be.
