Our complimentary whitepaper, Enriching the Customer Experience with CDPs, explores the future use of customer data platforms; identifying key features and capabilities that must be adopted by vendors to ensure competitive differentiation in this highly established market, whilst providing improved customer experiences. Additionally, this whitepaper provides the market forecasts for the total customer data platform spend forecast in 2023.
- Introduction & Definitions
- Current Market Outlook
- Future Market Outlook
- Market Forecast Summary: Total Customer Data Platform Spend in 2023
