Robocall scammers are getting better at impersonating legitimate businesses and socially engineering their backstories to make them seem more realistic. And today's perpetrators have a sophisticated set of tools and technologies at their disposal, including machine learning, personal data harvested from social media sites, natural language processing, and other AI tools to create intricately personalised deceptions.
To learn more about how consumers and businesses can fight back, we sat down with Jonjie Sena, VP of Product Management at TransUnion, to discuss today’s most prevalent phone scams, why it’s important to block spoofed calls before they reach consumers, and how TransUnion is helping businesses protect themselves and their customers.
