AIT fraud isn’t a niche issue anymore — it’s an industry-wide threat.
As fraudsters exploit vulnerabilities across the messaging ecosystem, artificially inflating SMS traffic and driving up enterprise costs, traditional defences are no longer enough. The scale, speed, and sophistication of Artificially Inflated Traffic (AIT) demands an intelligent, adaptive response.
In our latest interview, Arvind Bali, Board Advisor of Globe Teleservices, explains how the company’s AI/ML-powered solution, Armour, is transforming AIT detection. He shares how real-time pattern analysis, behavioural modelling, and template intelligence is safeguarding operator revenue, preserving enterprise trust, and ensuring end users stay protected.