What Services Will Drive the Future Mobile Voice Market?
The mobile market has always been prone to digital disruption. However, this has become more pronounced in the last two decades, with fixed-line telephone services falling into widespread decline at the same time as new mobile voice services and superior connectivity modes (including 4G LTE and 5G) enter widespread usage.
Even though the advent of these technologies has led to the voice ecosystem becoming more complex, they have allowed mobile network operators to increase their role in the enterprise business by allowing them to offer a differentiation of connectivity and service. This growth means, however, that operators must continually implement the latest mobile voice business models or risk falling into obsolescence themselves.
Flash Calling
Inter-operator competition and the emergence of OTT messaging services led MNOs to offer SMS bundles, often unlimited, at low prices. These bundles can then be used to fulfil A2P messaging and are ideal for those players without the capability or inclination to seek direct connectivity to the SS7 network.
Flash calling will take a similar route, however, given the increased complexity in using the A number to authenticate the user or transaction, fraudulent players will need to take extra steps to avoid the use of flash calling platforms and the subsequent cost. It is of note that at present, brands and enterprises do not pay for official flash calling traffic, as the owner of the network, the operator, can charge a premium for this traffic, if it can be identified by voice firewalls.
For MNOs, the ability to monetise flash calling as a channel dedicated to use authentication and verification is essential as having the ability to decipher voice traffic as P2P or A2P is the first step in producing a revenue stream. Therefore, MNOs will be able to turn A2P voice into an additional revenue stream, while also protecting A2P SMS traffic.
Voice Firewalls
For MNOs, voice firewalls are used to identify potentially fraudulent voice traffic, and these services are provided by a flash calling service provider. However, unlike SMS traffic, voice traffic adds a degree of complexity due to the development of technologies, such as VoLTE and Vo5G.
This is due to these technologies requiring various different network planes to carry IP-based traffic. Therefore, these voice firewalls will need to have a greater presence in operators’ networks to ensure that the amount of unmonetised traffic is identified.
The increase of next-generation technologies including VoLTE and 5G has resulted in voice traffic being transported over a data plane, rather than a dedicated voice plane. To ensure that all these areas are covered by a voice firewall, we anticipate that the cost of implementing voice firewalls will exceed the cost of an SMS firewall. Moreover, as the initial cost of a voice firewall increases, so does the cost to implement a voice firewall over 5G and 5G networks, given their high levels of visualisation.
Programmable Voice
Programmable voice is the ability to make, control, receive and monitor calls via voice API software. Voice APIs do not only enable an application to connect to a carrier network, but they also allow the app in use to control the carrier service to perform a number of voice operations, including call recording and audio conferencing.
As the need for voice APIs increases, operators will be able to monetise these APIs by taking a proportion of the revenue generated by each API call. Having the ability to utilise programmable voice is important in today’s technology market as the use of multi-channel programmable communications is increasing due to brands and enterprises wanting to provide a more engaging experience for their customers.
Programmable communications including voice will be important to the future of the working world. This is due to these voice APIs having the flexibility to allow global enterprises in any market vertical to effectively use next-generation technologies without the need to invest in extensive telecom infrastructure and expertise. These APIs also facilitate effective collaboration, customer engagement and customer service through the integration of applications and workflows, therefore allowing brands and enterprises to improve internal efficiencies; which in turn, will increase profitability.
Our latest research found:
- The total number of Voice-over-5G users will reach 2.5 billion globally by 2026; rising from only 290 million in 2022.
- This remarkable growth of 780% will be driven by the acceleration of 5G roll-outs following a slowing during the pandemic.
- Operators are urged to capitalise on the growth of Voice-over-5G users to create a new portfolio of voice services.
- It is recommended that operators prioritise interactive calling, intelligent call routing, and the integration of AI-based IVR as these provide the most immediate return on investment of Voice-over-5G.
- Interactive calling is a key opportunity for operators who have launched 5G to provide more valuable voice services and compete with OTT voice apps such as WhatsApp and Messenger.
- 5G-based voice services must emulate operators’ current business messaging solutions by levying the cost on enterprises, rather than monetising mobile subscriber usage.
Latest research, whitepapers & press releases
-
ReportOctober 2025Telecoms & Connectivity
Travel SIMs & eSIMs Market: 2025-2030
Our comprehensive Travel eSIMs research suite comprises detailed assessment of a market undergoing rapid growth. It provides insight into how travel eSIM providers can differentiate their services to maximise success in the market over the next two years.
VIEW -
ReportOctober 2025IoT & Emerging Technology
Direct to Satellite Market: 2025-2030
Juniper Research’s Direct to Satellite research suite provides satellite providers, investors, and partners, such as Mobile Network Operators, with an extensive analysis and insights into the direct to satellite market.
VIEW -
ReportSeptember 2025Fintech & Payments
Instant Payments Market: 2025-2030
Juniper Research’s Instant Payments research suite provides a wide-ranging and strategic analysis of this market; enabling stakeholders - from banks, infrastructure providers, regulators, and businesses - to understand future growth, key trends, and the competitive environment.
VIEW -
ReportSeptember 2025Fintech & Payments
Anti-money Laundering Systems Market: 2025-2030
Our AML Systems research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from financial institutions, law enforcement agencies, regulatory bodies and technology vendors to understand future growth, key trends, and the competitive environment.
VIEW -
ReportSeptember 2025Fintech & Payments
A2A Payments Market: 2025-2030
Our A2A Payments research suite provides detailed analysis of this rapidly changing market; enabling A2A payments service providers to gain an understanding of key payment trends and challenges, potential growth opportunities, and the competitive environment.
VIEW -
ReportSeptember 2025Telecoms & Connectivity
Mobile Messaging Fraud Prevention Market: 2025-2030
Our Mobile Messaging Fraud Prevention research suite provides a detailed and insightful analysis of a market set for significant disruption over the next five years. It enables stakeholders from mobile operators, enterprises, and mobile messaging fraud prevention vendors to understand how the market for mobile messaging fraud will evolve, as well as the impact of AI, RCS, and the evolving competitive environment.
VIEW
-
WhitepaperOctober 2025IoT & Emerging Technology
Beam Me Up: The Direct to Satellite Revolution
Our complimentary whitepaper, Beam Me Up: The Direct to Satellite Revolution, evaluates the future key services that satellite providers must offer in the direct to satellite market.
VIEW -
WhitepaperSeptember 2025Fintech & Payments
Core Banking Transformation - A Strategic Conversation with SAP Fioneer
Core banking transformation is no longer optional, as regulatory change, rising compliance costs, and shifting customer expectations make legacy systems unsustainable. Anna Koritz, Global Head of Transaction Banking at SAP Fioneer, shares how banks can overcome cultural and technical hurdles and why SAP Fioneer’s modular, cloud-ready approach enables confident modernisation.
VIEW -
WhitepaperSeptember 2025Fintech & Payments
From Detection to Prevention: The Next Era of Anti-money Laundering
Our complimentary whitepaper, From Detection to Prevention: The Next Era of Anti-money Laundering, examines the state of the AML systems market; considering the impact that a changing regulatory environment and a growing number of use cases is having on the market. Additionally, it includes a forecast summary of the total value of the AML systems market in 2030.
VIEW -
WhitepaperSeptember 2025Fintech & Payments
3 Key Trends Driving Instant Payments
Our complimentary whitepaper, 3 Key Trends Driving Instant Payments, assesses how key trends are driving the evolution of the instant payments market, and which challenges these resolve. Additionally, it includes a forecast summary of the global transaction values via instant payment schemes by 2029.
VIEW -
WhitepaperSeptember 2025Fintech & Payments
Ascending-to-Ailing: The Deceleration of A2A Adoption
Our complimentary whitepaper, Ascending-to-Ailing: The Deceleration of A2A Adoption, examines the state of the A2A payments market; considering the impact of this payment method and how it is shaping the modern payments landscape through lower fees and enriched user experience.
VIEW -
WhitepaperSeptember 2025Telecoms & Connectivity
RCS Fraud: Emerging Threats in Next-gen Messaging
Our complimentary whitepaper, RCS Fraud: Emerging Threats in Next-gen Messaging, examines the future of the messaging fraud prevention market, with a particular focus on the latest trends within RCS Business Messaging (RBM). Additionally, it includes a forecast summary of the total cost of fraud over RBM to subscribers in 2030.
VIEW
-
IoT & Emerging Technology
Satellite Broadband Market to Break $20 Billion by 2030, as Satellite Constellations Disrupt Established Services
October 2025 -
Fintech & Payments
Subscription Economy to Reach $1.2 Trillion by 2030 Globally, Despite Increasing Subscription Fatigue
October 2025 -
Fintech & Payments
AML Systems Market to Surpass $75 Billion by 2030 Globally, With LexisNexis Risk Solutions, Oracle, and Experian Leading the Defence
September 2025 -
Fintech & Payments
Instant Payments to Exceed $110 Trillion by 2029 Globally, Accelerated by European Regulation & FedNow Impact
September 2025 -
Fintech & Payments
B2B Payments to Hit $224 Trillion by 2030 Globally, Driven by Emerging Market Expansion
September 2025 -
Fintech & Payments
A2A Transaction Value to Reach $195 Trillion in 2030 Globally, Driven by Advanced Value-added Services
September 2025