Tech Insights - John Deere Acquires Autonomous Tractor Startup Bear Flag Robotics for $250 Million

Agricultural technology giant John Deere has signed a deal to acquire Bear Flag Robotics, an autonomous tractor startup based in Silicon Valley, for $250 million.

The autonomous systems developed by Bear Flag have already been deployed on a limited number of farms in the US and this number is likely to rise; given their new parent company’s significant manufacturing, marketing, and sales resources. As Jahmy Hindman, CTO at John Deere, describes: ‘Bear Flag's team of talented agriculture professionals, engineers and technologists have a proven ability to deliver advanced technology solutions to market. Joining that expertise and experience with Deere's expertise in autonomy, along with our world-class dealer channel, will accelerate the delivery of solutions to farmers that address the immense challenge of feeding a growing world.’

Premium content is complimentary to all clients with an account

Clients can access all Insights documents once signed into their Juniper Research account. Talk to our sales team about becoming a subscriber.

Latest research, whitepapers & press releases