How G+D Uses the Future Digital Awards to Stay Ahead
When G+D, with its digital powerhouse G+D Netcetera, entered the Future Digital Awards, it wasn’t simply in pursuit of industry accolades. The company saw an opportunity to gain strategic insight, benchmark its innovations against the market, and strengthen its position as a forward-thinking leader in the digital finance space.
Through the awards, G+D achieved far more than recognition. The process offered external validation from a trusted analyst house, boosting media visibility and reinforcing its credibility in the eyes of clients and partners. It also provided the company with detailed feedback that has helped shape its product focus and messaging, while contributing to long-term thought leadership efforts through whitepapers, webinars, and collaborative content.
This case study, produced in collaboration with Akshay Warikoo, Global Lead, Go-to-Market, Digital Solutions, G+D, explores how the Future Digital Awards helped G+D to drive meaningful business outcomes – from sharpening its competitive edge to expanding its influence across the global financial ecosystem.
Key Results
- Provided G+D with a credible benchmark against key industry players
- Boosted media coverage and external validation of G+D’s innovations
- Enabled G+D to build thought leadership via whitepapers and webinars
Why the Future Digital Awards are Important to G+D
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What sets the Future Digital Awards apart, in G+D’s view, is their specificity. Instead of relying on broad categories like digital banking, payments, or security, the awards drill down into areas such as tokenisation, checkout innovation, and fraud prevention - offering a more meaningful and targeted measure. |
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“Almost every company believes their products are excellent [...] Juniper Research gives us that clear, credible feedback, showing how we truly measure up in a competitive landscape.” |
The Value of a Free to Enter, Free to Win Awards Programme
“The fact that they’re free to enter is huge — it makes it a level playing field, open to the entire competitive ecosystem. That means recognition is based purely on merit...” |
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By asking for details like user base, markets entered, and regulatory compliance – alongside more traditional questions such as what makes products truly innovative - the process ensures that the best solutions rise to the top and are grounded in real-world impact and substance, rather than in storytelling or brand awareness. Beyond the entry itself, the comprehensive feedback shared post-evaluation is a key reason G+D, with its digital powerhouse G+D Netcetera, returns each year. The feedback from the judging panel allows G+D to fine-tune its messaging and product focus, based on the aspects that were most positively recognised. |
What Winning Means
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As the company continues to evolve its card manufacturing offering, as well as innovate in new areas, awards in areas like tokenisation or eCommerce innovation are helping to reposition G+D with its digital powerhouse G+D Netcetera as a forward-thinking fintech leader – and because the recognition comes from an independent analyst house, it carries more weight with clients and partners. |
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“Once you’re recognised by Juniper Research, you see that credibility reflected in media attention, client conversations, and industry perception.” |
“G+D has demonstrated an impressive ability to evolve and innovate over the years, which has been a key theme in many of its award wins. The focus on innovation has allowed the company to establish itself in new markets, such as tokenisation, whilst maintaining its excellence in its traditional markets. As such, it has consistently outperformed rivals that have been slower to adapt to the new payments landscape; reflected in its massively successful Future Digital Awards history.” – Nick Maynard, VP of Fintech Market Research
Translating a Future Digital Awards Win into Thought Leadership
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This partnership provided the company with a powerful platform to showcase not just its award-winning product, but also its real-world impact and how it benefits customers - further solidifying its thought leadership strategy. When asked whether they would enter the awards again, G+D responded confidently: “It’s an absolute yes. Your focus areas match our own vision of delivering effortless security across payments and banking— and the process brings real insight, visibility, and credibility.”
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Click here for more information on G+D's digital banking solutions and platforms.
The Future Digital Awards for Smart Cities & IoT Innovation Awards close on Friday 2nd May. To enter, simply visit the website and fill out the application form. Good luck!
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