Voice Assistants

Report Overview

Now present in a wide range of devices and having become a mainstream interaction platform, understanding the voice assistant marketplace is crucial for a wide range of services. Our cutting-edge research on Voice Assistants is a vital guide to these disruptive platforms, their use cases, market trends and business models. It provides a comprehensive analysis of this evolving market across a range of different verticals:
  • OEM mobile voice assistants
  • Mobile voice assistant apps
  • PC OS-based voice assistants
  • Automotive voice assistants
  • Smart Speaker voice assistants
  • Smart TV-based voice assistants
  • Wearable voice assistants
This research includes:
  • Strategy & Forecasts (PDF)
  • 5-Year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform
Buy Full Research Suite - Immediate access to all the above only £3750.


Key Features

  • Market Landscape: In-depth assessment of, and insights into, the wider voice assistant market share, examining:
    • Core capabilities and strategies of key voice assistant players
    • Discussion of voice assistants devices as delivery channels, and what that means for their capabilities.
    • Drivers and constraints affecting the whole market
    • Strategic case studies
  • Business Models: Discussion of the effectiveness of, and potential for, a range of business models for players in the voice assistant value chain, from hardware revenue to transactions.
  • Benchmark Industry Forecasts: Size, growth and revenue from the following voice assistant sectors:
    • OEM mobile voice assistants
    • Mobile voice assistant apps
    • PC OS-based voice assistants
    • Automotive voice assistants
    • Smart speaker voice audio assistants
    • Smart TV-based voice assistants
    • Wearable voice assistants
  • Juniper Research Leaderboards: The following consumer and enterprise voice assistant players are compared on an enterprise and consumer product basis:
    • Alibaba
    • Amazon
    • Apple
    • Artificial Solutions
    • Baidu
    • Cerence
    • Deutsche Telekom
    • Google
    • IBM
    • IPSoft
    • Microsoft
    • Nuance
    • RASA
    • Samsung
    • SAP
    • SoundHound
    • Xiaomi

Key Questions Answered

  1. Where can these technologies be monetised to ensure their longevity?
  2. What enterprise use cases for voice assistants will have the most success?
  3. What effects will the moves of the voice assistant platform providers have on the ecosystem?
  4. What impact does different hardware have on voice assistant deployment and use?
  5. How are other technologies and players interacting with the voice assistant market?

Companies Referenced

Case Studied: NEURA Robotics

Included in the Juniper Research Leaderboard for Consumer Digital Voice Assistants: Alibaba, Amazon, Apple, Artificial Solutions, Baidu , Deutsche Telekom, Google, Mycroft, Nuance, RASA, Samsung, SoundHound, Xiaomi.

Included in the Juniper Research Leaderboard for Enterprise Digital Voice Assistants: Amazon, Apple, Artificial Solutions, Baidu, Cerence, Google, IBM, IPSoft, Microsoft, Nuance, RASA, SAP, SoundHound.

Mentioned: ab1 GroupAB, Accenture, Adobe, Affectiva, Airbus, Allwinner, AT&T, Audi, Babel, Banco BPM, Bank of America, Bankia, BBVA, Bing, Blueprism, BMW, Bosch, Bose, Budweiser, Cambridge Audio, CanaryCare, Capgemini, Cerence, CGI, Circle K, Cogita, Cognizant, Conversation Design Institute, CSG, Daimler, Deloitte, Dialogflow, Disney, Dominos, Dragon, Edison Research, EMC, ENGIE, Explorsys, Facebook, Fitbit, Ford, France Telecom, Gartner, GCP, Geely, General Motors, Global Catalyst Partners, GM, Grohe, HCA Healthcare, Helvetia Insurance, Houndify, Hyundai, Hyundai Motor Company, IBM, ICA, IFLYTEK, iHeartRadio, Inductiv, Instagram, Intel, Kleiner Perkins, KPMG, Land Rover, LG, LIFX, Line, Mastercard, Mercedes-Benz, Merge Healthcare, Microsoft, Midea Group, Miele, Milestone, MindMeld, MKaNN, Netflix, NPR, Nvidia GPU Ventures, Occulus, Onkyo, Oracle, Orange, Oreo, Panasonic, Pandora, Pegasystems, Phillips, Phytel, PNB Paribas, PullString, RSI Fund, SAIC, Salesforce, SAP JAM Collaboration, Scania, SEB, SelectQuote, Sherpa.ai, Sickweather, Skoda, Slack, Snapchat, Sonos, Sony, Spotify, Starbucks, Sterling Bank, Swisscom, Synqq, TechMahindra, Telegram, Tencent, Tencent, T-Head, Ticketmaster, Toyota, Twilio, Twitter, Uber, UiPath, Universidad de Burgos, Verto Analytics, Viv Labs, VMWare, Voicea, Volara, Vonage, Voysis, Wall++, Webchat, Widiba, Workspace, Yandex, YouTube, Zendesk, Zoom.

Data & Interactive Forecast

The new Voice Assistants forecast suite includes: 
  • Voice Assistant market data splits for 8 key regions and 25 countries including:
    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • Colombia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Voice Assistant market data splits for 7 key verticals:
    • OEM mobile voice assistants
    • Mobile voice assistant apps
    • PC OS-based voice assistants
    • Automotive voice assistants
    • Smart speaker voice assistants
    • Smart TV-based voice assistants
    • Wearable voice assistants
  • Access to the full set of forecast data of 60 tables and almost 6,000 data points.
  • All verticals include:
    • Assistant installed base
  • Selected verticals include:
    • Devices in use
    • Device shipments
    • Voice assistant hardware revenue
    • Voice assistant software revenue
    • Voice assistant transaction value
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Voice Assistants Full Research Suite


Full Research Suite

Voice Assistants full research suite comprises:

  • Voice Assistants Executive Summary PDF Report
  • Voice Assistants PDF report
  • Voice Assistants IFXL spreadsheet
  • 12 months' access to Voice Assistants data updates in harvest - find out more

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Research Details

Juniper Research
James Moar, Meike Escherich
Operators & Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Argentina, Australia, Brazil, Canada, China, Denmark, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, Norway, Poland, Portugal, Saudi Arabia, Singapore, South Africa, Spain, Sweden, UK, USA

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