Robocall Mitigation: Strategies, Business Models & Market Forecasts 2023-2027

• Market Outlook: An assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the robocalling market, including:
  • Brand Authentication Tools
  • Number of Mobile Subscribers
  • Robocalling Fraudulent Tactics
  • STIR/SHAKEN
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 14 leading robocalling vendors; positioning them as an established leader, leading challenger or disruptor and challenger. Juniper Research scores these vendors on criteria such as the extent and breadth of communication partnerships, innovation in the robocalling space and their marketing and brand strength. The key companies that provide operators with robocall mitigation strategies, include:
  • Lanck Telecom
  • LiveVox
  • Metaswitch
  • Mobileum
  • Neustar
  • Numeracle
  • Nuso
  • Ribbon Communications
  • Thales
  • TNS
  • TransNexus
  • SecurityGen
  • Subex
  • XConnect
• Regional Robocalling Market Analysis: A comprehensive regional market assessment of the potential for illegal robocalls and unwanted robocalls across 8 key global regions.
• 5-year Market Forecasts: A suite of comprehensive data and forecasts highlighting the growth of global robocalling traffic and revenue, with forecasts also including the adoption rate of robocalling mitigation services, such as brand authentication. Market forecasts are provided for the following key regions and countries:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East: Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

1. How can telecommunications markets outside of North America emulate STIR/SHAKEN?
2. What will the value of the robocalling market be by 2027?
3. Who are the leading robocalling service providers?
4. How much will mobile subscribers lose to fraudulent robocalling traffic?
5. What is the competitive strategic window for developing services in the robocalling market?

Included in the Juniper Research Competitor Leaderboard: Lanck Telecom, LiveVox, Metaswitch, Mobileum, Neustar, Numeracle, NUSO, Ribbon Communications, Thales, TNS, TransNexus, SecurityGen, Subex, XConnect.
 
Mentioned: 10xPeople, 3Connect, Adobe, AirLinq, Alamo Communications Inc, Alaris Lbas, Anova Data, Aslo, ATIS, Audax, AudioCodes, Avantive, AWS (Amazon Web Services), Azure, BlueSky, BT (British Telecom), Cadence, Cisco, Cognizant, Colorado River Communications, Comm West, Commonwealth Bank, Convene Networks, Deloitte, Deutsche Bank, Dollar Tree, ECI Telecom Group Ltd, Edgewater Networks, Ericsson, First Orion, Fujitsu, Gamma, GCS, Genesys, Golden Gate Capital, Google, H.I.G Capital, IBM, Intel, IntelePeer, JD Young, JPL (Jio Platforms Limited), KPMG, Lumen Technologies, Master, Mastercard, Meta, Microsoft, NetSapiens, Niometrics, nobelbiz, Odine, Oracle, Orange, Orcawave, Parasme, Pinterest, PortaOne, Rev.io, Sekura, SIGOS, Snowflake, SoftBank Group, Springboard, Sprint, STU, SuccessKPI, TalkTalk, Team Logic IT, Tech Mahindra, TelcoBridges, Telinta, Telstra, Teraquant, Tesco, The SIP School, Ticketmaster, TransUnion, Twitter, Verizon, Visa, Vodafone, WeDo Technologies, Wipro, XinTec, YouMail.
 

Juniper Research’s forecast suite for the Robocall Mitigation market provides unrivalled industry benchmark data and forecasts, including splits for:

• Average Number of Unwanted Calls per Month
• Total Number of Robocalls Received by Mobile Subscribers
• Total Number of Fraudulent Robocalls Received by Subscribers
• Total Fraudulent Losses to Robocalling
• Total Number of Brand Calling Authentication API Calls
• Total Platform Revenue from Brand Calling Authentication API Calls from Advanced Robocall Mitigation Solutions

Geographical splits: 60 countries
Number of tables: 15 tables
Number of datapoints: Over 10,000 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

Juniper Research has found that mobile subscribers will lose $58 billion to fraudulent robocalls globally in 2023, a rise from $53 billion in 2022. These losses will be driven by the increase in different scam calls to deceive end users, such as unauthorised call forwarding or caller ID spoofing, with the end goal of financial gain.

• Despite the ongoing development of robocalling mitigation frameworks, such as STIR/SHAKEN in North America, Juniper Research predicted that fraudsters’ ability to innovate fraud methods will drive these losses to reach $70 billion globally by 2027. STIR/SHAKEN includes standards to mitigate fraudulent methods popular in North America, such as caller ID spoofing, which imitates a legitimate enterprise through the use of temporary business numbers.
• North America continues to be the most impacted region by fraudulent robocalls as its affluent nature provides larger monetary opportunities for fraudsters and will account for over half of the losses attributable to robocalling this year. However, we estimate that STIR/SHAKEN has reduced the year-on-year growth of fraudulent losses to robocalling in the region by 85% between 2022 and 2023. By 2025, fraudulent losses arising from robocalling are anticipated to decline for the first time in North America, owing to the widespread adoption of this framework.
• Stakeholders must formulate frameworks outside North America to focus on region-specific methods of fraud, such as unauthorised call forwarding, that will be more efficiently covered through tailored frameworks rather than through a reproduction of STIR/SHAKEN.
• In addition, emerging brand authentication technology is a key element in fraud mitigation frameworks that will instil consumer trust in voice channels. This technology enables users to verify the origin of the call on the smartphone screen before answering, and will be the most prominent solution to protecting subscribers from robocalling fraud.