RCS Messaging

RCS Messaging: Emerging Opportunities, Monetisation Strategies & Market Forecasts 2020-2025

Juniper Research’s RCS Messaging research provides a comprehensive assessment of the rapidly-growing RCS market; evaluating future high-growth regions aligned with strategic recommendations and emerging opportunities for market stakeholders.

Our incisive study provides a comprehensive evaluation of key monetisation models for market stakeholders, including the following:
  • Price-per-Message Billing
  • Session-based Billing
  • Access-based Billing
  • Calls to Action & Future Revenue Sharing Models
This research suite includes:
  • Market Trends & Opportunities (PDF)
  • 5-year Deep Dive Data & Forecasting (PDF)
  • 12 months' Access to harvest Online Data Platform

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Key Features

  • Key Takeaways & Strategic Recommendations: A high-level view of market takeaways from the study; highlighting key findings from the report. Also included are Juniper Research’s strategic recommendations to capitalise on this growing technology.
  • RCS Monetisation Model Analysis: A deep dive evaluation of future monetisation models that can be explored by RCS vendors; outlining future traffic, revenue and strategic recommendations to maximise the success of the following monetisation models:
    • Price-per-Message Billing
    • Session-based Billing
    • Access-based Billing
    • Calls to Action & Future Revenue Sharing Models
  • Benchmark Industry Forecasts: Provided for RCS business messaging users, traffic, and revenue for 8 key global regions and 19 select countries including:
    • Australia
    • Brazil
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • India
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Portugal
    • Saudi Arabia
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Juniper Research Leaderboard: 13 RCS business messaging vendors compared, scored and positioned on the Juniper Research Leaderboard, including:
    • CM.com
    • Comviva
    • GMS Worldwide
    • IMImobile
    • Infobip
    • Interop Technologies
    • mGage
    • Mitto AG
    • Route Mobile
    • Sinch
    • Soprano Design
    • Syniverse
    • Twilio

Key Questions

  1. Which RCS business messaging monetisation models will be most important over the next 5 years?
  2. Which value-added RCS business messaging services should market stakeholders invest to succeed in RCS business messaging?
  3. Which RCS business messaging vendors are leading the market now?
  4. Which new technologies will disrupt the RCS business messaging ecosystem over the next 5 years?
  5. What will the value of the RCS business messaging market be by 2025?

Companies Referenced

Included in Juniper Research Leaderboard: CM.com, Comviva, GMS Worldwide, Infobip, Interop Technologies, mGage, Mitto, Route Mobile, Syniverse, Sinch, Twilio, IMIMobile, Soprano Design.
 
Mentioned: A1, AA, Absa, ACL Mobile, ACTITO, Adax, AH to Go, AirBnB, Airtel, Alfa-Bank Kazakhstan, Allo, Amazon, American Express, American Red Cross, Apple, Arcadia, ArmenTel, Asia Insurance 1950, AT&T, AT&T, ATIS (the Alliance for Telecommunications Industry Solutions), Authy, AXA, Axiata, Azerfon, Bancontact, Barclays, BBC, Beeline, Best Buy, BlaBlaCar, BMW, Booking.com, BT, BT, Bukalapak, Capitec Bank, CarDekho, CDC (Centre for Disease Control and Prevention), Celcom, Centrica, Chatfuel, Chatlayer.ai, CIS (Commonwealth of Independent States), Citrus, ClubMessage BV, Coca-Cola Enterprises, COMFY, Dahmakan, Daraz, Deliveroo, Dell, Deutsche Telekom , DHL, Dialogic, Digitel, du, E.On, EaseMyTrip.com, eBay, Econet Wireless, EE, Emirates, Etam, Etisalat, EVA, Facebook, FNB (First National Bank), Gamigo, Geocell, Geva Group, Global Ticket, Golan Telecom, Google, Grameenphone, GSMA, GTBank, Hermes, HF Group, HP, HubSpot, Hulu, Hutch, Hyundai, IBM, ICICI Bank, Idea, Idea Cellular, iDeal, IHG, IKEA, Indosat Ooerdoo, IXOPay, Jazz, Johnson & Johnson, JustPark, Kakao, Kakao Talk, Leanpay, Lebara Mobile, LINE, Lyft, M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group), Magento, Mahindra Group, Marham, Marks & Spencer, Mastercard, Mavenir, medGo, MediaMarkt, MEO, Mepal, METRO Cash & Carry, MHP (Mironivsky Hliboproduct), Microsoft, MobiFone, mPulse Mobile, MTN, Mukuru, myElefant, Nederlandse Loterij, NewsUK, Next, NHS, Nickel, NLB Banka, NTT Docomo, O2, Ooredoo, OpenMarket, OpenSooq, Oracle, Oracle Responsys, Orange, Orange Gum, Papa John’s Pizza, Parcelforce, Parkmobile, Paylogic, Paym, PaySage, Paytm, Pizza Hut, Radware, Raiffeisen Bank, Randstad, Rapido, Red Hat, Red je Pakketje, RINA (The Rural Independent Network Alliance) , RIPE Network (Réseaux IP Européens) Coordination Centre, Robi, Rostrvm Solutions, Royal Mail, Safaricom, Salesforce, SalesForce, SAP, SAP Digital Interconnect, Sberbank, Senati, SendGrid, Inc, ShoeBeDo, Shopify, SITmobile, Smart, SoftBank, SolutionReach, Spotify, SSE, Standard Bank, StarHub, Stripe, SurveyMonkey, Takeaway.com, TalkTalk, TanTan, Tech Mahindra, Telefónica, Telegram, Telstra, The Sun, The Sunday Times, The Times, Three, TIM, T‑Mobile, TTN, Turkcell, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Unilever, US Telecom (United States Telecom Association), Vauxhall, Viber, Vodafone, Vodafone, Volpy, VTB Bank, Walgreens, Warby Parker, Wavy, Welthungerhilfe, WhatsApp, Wind, Wurth, Yelp, Yousign, Zendesk, Zoho.
 
 
 

Data & Interactive Forecast

Juniper Research’s latest RCS Messaging forecast suite includes:
 
  • 5-year benchmark forecasts for key metrics by 8 key regions and 19 country-level splits, including:
    • Australia
    • Brazil
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • India
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Portugal
    • Saudi Arabia
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • RCS Business Messaging market value including:
    • Total RCS Business Messaging Users
    • Total RCS Business Messaging Traffic
    • Total RCS Business Messaging Revenue
  • Price-per-Messaging monetisation, including:
    • Total traffic
    • Total revenue
  • Session-based RCS Business Messaging
    • Total Number of RCS Business Messaging Sessions
    • Total RCS Business Messaging Traffic over Session-based Monetisation
    • Total Session-based RCS Business Messaging Revenue
  • Access-based RCS Business Messaging
    • Total Number of RCS Business Messaging Mobile Subscriber Accesses
    • Total RCS Business Messaging Traffic over Access-based Monetisation
    • Total Access-based RCS Business Messaging Revenue
  • Call to Action RCS Business Messaging
    • Total RCS Business Messages that Include Monetisable Calls to Action
    • Total RCS Business Messaging Revenue from Successful Calls to Action
  • Access to the full set of forecast data of 38 tables and 8,880 datapoints
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
 

RCS Messaging Reports

Date
Price

Full Research Suite

RCS Messaging full research suite comprises:

  • RCS Messaging PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to RCS Messaging data updates in harvest - find out more

Click here for more information and purchase options

Dec 2020

$3928

€3320

£2990

PDF & Excel Report

RCS Messaging full research suite comprises:

  • RCS Messaging PDF report
  • Interactive Forecast IFXL spreadsheet

Click here for more information and purchase options

Dec 2020

$2956

€2498

£2250

Research Details

Publisher:
Juniper Research
Published:
07/12/2020
Author(s):
Sam Barker
Category:
Operators & Providers
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Australia, Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Mexico, Netherlands, Norway, Portugal, Saudi Arabia, Spain, Sweden, UK, USA