Key Statistics
Mobile messages in 2026
Mobile messages in 2030
2026 to 2030 growth in mobile messages
Forecast period
'OTT Messaging Apps to Exceed 5 Billion Users Globally by 2028; Driving Shift in Enterprise Communication Strategies'
Overview
Juniper Research’s Mobile Messaging research suite provides insightful analysis of a market that will experience significant change in the next five years. The research suite provides mobile messaging vendors, mobile network operators (MNOs), and enterprises with intelligence on how to capitalise on changing market dynamics within the mobile messaging market. Additionally, it offers guidance on how declining SMS traffic and revenue, increasing Rich Communication Services (RCS) traffic, and conversational AI will change the competitive landscape.
The Mobile Messaging Market research suite includes several different options which can be purchased separately, including access to data mapping the future growth of the mobile messaging market. This includes detailed forecasts for mobile messaging users, messages sent, and market shares for SMS, MMS, over-the-top (OTT), social media messaging, email, and RCS; providing actionable insights into the trends and opportunities for stakeholders in the market. Additionally, it includes a document containing an extensive analysis of the 20 market leaders in the mobile messaging market. The coverage can also be purchased as a Full Research Suite which includes all of these elements and a substantial discount.
Collectively, these elements provide essential analysis for understanding and exploiting this rapidly changing market; allowing mobile messaging vendors, MNOs, and enterprises to identify key approaches to shape their future strategy. The research suite's extensive coverage makes it a required resource for all stakeholders involved in this fast-growing market.
All report content is delivered in the English language.
- Market Dynamics: Insights into key trends and changing market dynamics within the mobile messaging market, as SMS traffic and revenue decline and rich messaging channels such as RCS and social media messaging continue to grow. The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing what they can further do to better align with the evolving market. The suite also includes a regional market growth rate analysis on the current development and future growth of the mobile messaging market across 61 key countries.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, MNOs, and enterprises.
- Benchmark Industry Forecasts: Five-year forecasts are provided for volume of messages sent, split by SMS, MMS, OTT, social media messaging, email, and RCS, as well as mobile messaging revenue, split by SMS, MMS, and RCS.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.
Research Deliverables
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
Interactive Forecast Excel
Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
harvest Online Data Platform
Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Competitor Leaderboard Report
Provides a visual representation of the competitive positioning of the leaders within the market.
The market-leading research suite for the Mobile Messaging market includes access to a comprehensive five-year forecast dataset comprising 130 tables and over 92,000 datapoints. Metrics in the research suite include:
- Mobile Messaging Users
- Mobile Messaging Traffic
- Mobile Messaging Market Value
These metrics are provided for the following messaging channels:
email
- MMS
- OTT
- RCS
- SMS
- Social Media Messaging
Juniper Research’s Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool allows the user to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.
This report examines the Mobile Messaging market landscape in thorough detail; assessing the trends and factors shaping the market. This must-have strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging vendors, MNOs, and enterprises; addressing key changes and developing opportunities, and how stakeholders must navigate these. It also includes evaluation of key, country-level opportunities for growth in mobile messaging.
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 20 leading Mobile Messaging vendors. The vendors are positioned as an Established Leader, Leading Challenger, or Disruptor and Challenger, based on capacity and capability assessments. The 20 vendors include:
- Bird
- CEQUENS
- Clickatell
- CM.com
- Comviva
- GMS Global Message Services
- Infobip
- Interop Technologies
- Link Mobility
- Mitto
- Monty Mobile
- Orange Wholesale
- Proximus Global
- Sinch
- Soprano Design
- Syniverse
- Tanla
- Tata Communications
- Twilio
- Vonage
This competitive analysis document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
Why Choose Juniper Research?
Enterprise Licensing
Our research comes with an enterprise-wide licence as standard, so no need to worry about seat restrictions - your entire team can benefit from our expert insights.
Outstanding Value
Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.
Expert Insight
With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.
Dedicated Support
Our team are ready to assist, whether you need to know more about a report before you buy, or you want to understand how we've arrived at our conclusions, just send us an email or pick up the phone.
Pricing
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Market outlook & trends analysis