CPaaS: Future Market Outlook & Emerging Opportunities 2020-2025

Juniper Research’s first CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, including regional analysis and an evaluation of each of the services that comprise CPaaS offerings. It includes strategic recommendations for CPaaS providers, which are aligned to 5-year forecasts for the market, including:
  • SMS Business Messaging
  • RCS Business Messaging
  • OTT Business Messaging
  • Push Notifications
  • Voice API Services
This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF& Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months' Access to harvest Online Data Platform


Key Features

  • Market Outlook: An evaluation of key market drivers, technological challenges and strategic recommendations for key messaging technology stakeholders including:
    • SMS Business Messaging
    • OTT Business Messaging
    • RCS Business Messaging
  • Regional CPaaS Market Analysis: An regional assessment of the potential for CPaaS services, including messaging, voice, and eCommerce, for 8 key global regions.
  • CPaaS Monetisation Model Analysis: An in-depth assessment of key issues facing the CPaaS market, outlining strategic recommendations for CPaaS players to best position themselves over the next five years. These include:
    • What-if Analysis: The Impact of Apple’s Potential Future Entrance into the RCS Market: An analysis of the impact of Apple’s entrance into the RCS ecosystem, including an assessment of 19 select countries.
    • Future SaaS (Software-as-a-Service) Business Models: An evaluation of the capacity for CPaaS players to migrate to a new SaaS model in the communications space.
    • Chatbot Potential Analysis: An analysis of the importance of chatbots in the CPaaS space over the next five years, aligned with strategic recommendations on the best implementation procedures for CPaaS stakeholders.
    • eCommerce in CPaaS Strategic Recommendations: Strategies for market stakeholders on the rollout of payment solutions over CPaaS platforms, and identification of high-value regions.
  • Juniper Research Leaderboard: Key player capability and capacity assessment of 16 leading CPaaS vendors, including:
    • Comviva
    • GMS (Global Message Service)
    • IMImobile
    • Infobip
    • Interop Technologies
    • Kaleyra
    • mGage
    • Mitto AG
    • OpenMarket
    • Plivo
    • Route Mobile
    • Sinch
    • Soprano Design
    • Syniverse
    • Twilio

Key Questions

  1. What will the value of the CPaaS market be by 2025?
  2. What are the ‘untapped’ regions on which CPaaS vendors can capitalise?
  3. Who are the leading CPaaS vendors in 2020?
  4. How would a potential entrance of Apple into the RCS ecosystem disrupt the CPaaS market?
  5. Which CPaaS technologies will experience the most growth over the next five years?

Companies Referenced

Interviewed:, IMImobile, Infobip, Interop Technologies, Kaleyra, mGage, Route Mobile, Sinch, Syniverse

Case Studied: Facebook, WhatsApp, Viber
Included in Juniper Research Leaderboard:, Comviva, GMS Worldwide, IMIMobile, Infobip, Interop Technologies, Kaleyra, mGage, Mitto, OpenMarket, Plivo, Route Mobile, Sinch, Soprano Design, Syniverse, Twilio
Mentioned:  3CInteractive, A1, AA, Absa, Accenture, ACTITO, Adax, AH to Go, Air Asia, Air Canada, Airbnb, Airtel, Alfa-Bank Kazakhstan, Allo, Amazon, America Movil, American Red Cross, Apollo Hospitals, Apple, Arcadia, ArmenTel (Beeline), Asia Insurance 1950, AT&T, ATIS (the Alliance for Telecommunications Industry Solutions), Authy, AXA, Axiata, Azerfon, Barclays, BBC, Bell, Bessemer Venture Partners, Best Buy, BlaBlaCar, BM, BMW,, Broadview Networks (LLC), BT, Bukalapak, BYJU’s, Capitec Bank, Caravelo, CarDekho, Celcom, Centili, Centrica, Chatkit, Chatmatic, Cisco Systems, Citrus, CLX Communications, Coca-Cola Enterprises, COMFY, CTIA The Wireless Association, Dahmakan, Daraz, Deckers, Deliveroo, Dell, DHL, Dialogic, Digitel, Dimension Data, Draper Fisher Jurveston, Du, E.On,, Eastman, eBay, Econet Wireless, EE,  Emirates, Enel-X, Etam, Etisalat, EVA, Flow XO, FNB (First National Bank), Gamigo, Geocell, Getronics PinkRoccade Civility, Geva Group, Global Ticket, GoDaddy, Golan Telecom, Google, Grameenphone, Groupon, GTBank, Hermes, HF Group, HP, Huawei, HubSpot, Hulu, Hutch, Hyundai, IAMAI (Internet and Mobile Association of India), IBM, ICICI Bank, Idea, IHG, Ikea, Indosat Ooerdoo, ISPI (Istituto per gli Studi di Politica Internazionale), IXOPay, Jazz, Johnson & Johnson, JustPark, Kakao, Leanpay, Lebara Mobile, Lifesize, LogMeIn, Lyft, Magento, Mahindra Group, Marham, Marks & Spencer, Mars, Mastercard, medGo, MediaMarkt, MEF, MEO, Mepal, Merrill Corporation, METRO Cash & Carry, MHP (Mironivsky Hliboproduct, Microsoft, Millicom, MMA, MobiFone Vietnam, Mobile Ecosystem Forum, MTN, Mukuru, myElefant, Nederlandse Loterij, Neff Corporation, NEOS Travel, New Day, Next, Nextel International, Inc, NHS, Nickel, NLB Banka, NTT Docomo, O2, OneReach, Ooredoo, OpenSooq, Oracle, Orange, Oyo, PagerDuty, Panasonic, Papa John’s, Parcelforce, Parkmobile, Paylogic, Paym, PaySage, Paytm , Pipfrog, Pizza Hut, Plick Financial Services, Polkomtel, Practo, PWC, Qpass, Radware, Raiffeisen Bank, Randstad, Rapido, Red Bus, Red Hat, Red je Pakketje, Redpoint Venture, Renault, RINA (The Rural Independent Network Alliance) Wireless, RIPE Network (Réseaux IP Européens), Robi, Rogers, Rostrvm Solutions, Royal Mail, RTL Media & Entertainment, Safaricom, Sainsbury’s Bank, Salesforce, Samsung, SAP, Sberbank, Selligent, Senati, SendGrid Inc, ShoeBeDo, Shopify, Simfonics, Simplewire, SITmobile, Smart, SoftBank, SolutionReach, Solutions Infini Technologies India Pvt Ltd, Sorenson Communications, Spotify, Spoton Logistics, Sprint, SSE, Standard Bank, StarHub, STi Prepaid (LLC), Stripe, SurveyMonkey,, TalkTalk, TanTan, Tata Communications, Telefonica, Telegram, Teligent Inc, Telstra, Telus, Tembec, Tesco Bank, The News UK, The Sun, The Sunday Times, The Times, Three, Ticket One, TIM, T‑Mobile, Trumpia, TTN, Turkcell, Twitch, Twitter, TWW, Uber, Ubiquity, UKRSIBBANK, Unilever, US Navy, US Telecom (United States Telecom Association), Vauxhall, Verisure, Virgin Trains, Visa, Vivial, Vodafone, Volpy, VTB Bank, Walgreens, Warby Parker, WeChat for Business, Welthungerhilfe, Whatsquare, Wind,, Wurth, Xenioo, Yalochat, Yelp, Yodlee, Yousign, Zendesk, Zendesk, Zoho, Zomato

Data & Interactive Forecast

Juniper Research’s CPaaS forecast suite includes:
  • 5-year benchmark forecasts for key CPaaS metrics by 8 key regions and 19 country-level splits including:
    • Brazil
    • Canada
    • China
    • Croatia
    • Czech Republic
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Poland
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • UK
    • US
  • CPaaS Market Summary, including:
    • Total Mobile Subscribers
    • Average CPaaS Service Revenue for Mobile Subscriber
    • Total CPaaS Service Revenue
  • CPaaS Technology splits for total traffic over CPaaS platforms, and total CPaaS revenue for the following technologies:
    • SMS Business Messaging
    • RCS Business Messaging
    • OTT Business Messaging
    • Push Notifications
    • Voice API Services
  • Access to the full set of forecast data of 46 tables and over 9,200 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.
Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

CPaaS Full Research Suite


Full Research Suite

CPaaS full research suite comprises:

  • CPaaS Executive Summary PDF Report
  • CPaaS Deep Dive Strategy & Competition PDF Report
  • CPaaS Deep Dive Data & Forecasting PDF Report
  • CPaaS Interactive Forecast Excel Data
  • 12 months' access to CPaaS data updates in harvest - find out more

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Annual Service




Research Details

Juniper Research
Sam Barker
Operators & Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Brazil, Canada, China, Croatia, Czech Republic, France, Germany, India, Italy, Japan, Poland, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, UK, USA