A2P Messaging

A2P Messaging: SMS, RCS & OTT Business Messaging 2020-2025

Juniper Research’s latest A2P (Application to Person) Messaging research provides a comprehensive analysis of the business messaging ecosystem; assessing opportunities across established and emerging technologies including SMS, RCS and OTT Business Messaging. Our A2P messaging research provides an evaluation of future operator opportunities from SMS and RCS technologies and forecasts the continuing loss to fraudulent A2P messaging traffic on operators’ messaging revenue.

This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform

Read more...

Key Features

  • Market Landscape & Trends Assessment: Extensive analysis of the A2P messaging market and the role competing technologies will play in the development of the market, including:
    • RCS (Rich Communications Suite)
    • OTT (Over-the-Top) messaging applications
  • Vendor Positioning Index: 20 leading SMS Firewall Providers assessed according to agility, innovation, and presence in the industry.
  • Sector Analysis: Analysis of 9 key sectors for A2P messaging, including evaluation of the addressable market and primary use cases for:
    • Advertising
    • Banking
    • Content Payments
    • Government & Public Services
    • Healthcare
    • Hospitality and Travel & Tourism
    • Operator Engagement
    • Retail
    • Ticketing
  • Benchmark Industry Forecasts: Juniper Research’s 5-year forecasts provide a comprehensive view of the future of the A2P messaging ecosystem. These include operator revenue from SMS and RCS messaging traffic, aligned with the potential loss of operator revenue owing to the OTT Business Messaging platform. These forecasts cover 8 global key regions and 19 key country markets:
    • Brazil
    • Canada
    • China
    • Croatia
    • Czech Republic
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Poland
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • UK
    • US
  • Interviews with leading players across the value chain, including:
    • BICS
    • CM.com
    • Comviva
    • GMS
    • Infobip
    • Interop Technologies
    • Kaleyra
    • Mavenir Systems
    • mGage
    • Mitto
    • OpenMarket
    • Route Mobile
    • Sinch
    • Syniverse
    • Tata Communications
  • Juniper Research Leaderboard: 19 leading messaging platform and hub vendors compared, scored, and positioned on the Juniper Research Leaderboard.

Key Questions

  1. What is the size of the opportunity for each messaging technology over the next 5 years?
  2. What is the future outlook for RCS within the A2P mobile messaging ecosystem?
  3. Which mobile messaging platforms are leading the A2P market in 2020?
  4. Which strategies will enable market players to capitalise on future mobile messaging revenue?
  5. How can key stakeholders minimise fraudulent messaging activity?

Companies Referenced

Interviewed: BICS, CM.com, Comviva, Infobip, Interop Technologies, Kaleyra, Mavenir Systems, mGage, Mitto, OpenMarket, Route Mobile, Sinch, Syniverse, Tata Communications.

Case Studied: (Collaboration between) MEF, Mobile UK, UK Finance and the NCSC.

Included in Juniper Research Innovation Index: Adaptive Mobile, AMD Telecom, BICS, BroadNet Technologies, Comviva, Infobip, Mavenir, Melrose Labs, Mitto, Mobileum, Monty Mobile, Openmind Networks, Proofpoint, Route Mobile, Sinch, Sparkle, Syniverse, Tanla Solutions, Tata Communications, TeleOSS.

Included in Juniper Research Leaderboard: BICS, CM.com, Comviva, GMS, IMImobile, Infobip, Interop Technologies, Kaleyra, Mavenir Systems, MessageBird, mGage, Mitto, OpenMarket, Route Mobile, Sinch, Syniverse, Tata Communications, tyntec, Vonage.

Mentioned:  AA, ABN, Accel, ACL, ACTITO, AfroSaude, AFS (Arab Financial Services), AH to Go, Air Asia, Air France – KLM, Airtel, Airwide Solutions, Al Rayan Bank, Alfa-Bank Kazakhstan, Alibaba, Allo, Altiostar, Amber Alert, Amdocs, AMRO Bank, Android, Apollo Hospitals, Apple, Aquto, Aramex, ArmenTel, Asia Insurance 1950, Aspire Technology, AT&T, Atomico, Auth0, AWS, AXA, Axiata, Azerfon, Banca Transilvania, Belgacom ICS (International Communication Services), Best Buy, Bharti Telesoft, BlaBlaCar, BMW, Bocconi, Booking.com, Bouygues Energies & Services, Brno, Brocade Communication Systems, BT, Buc Mobile, Bukalapak, Buongiorno SMS, BYJU’s, Capitec Bank, CarDekho, Centrica, Chatfuel, Chatlayer.ai, China Telecom Global, Cisco Systems, CitNOW, Citrus, Cloudmark, COMFY, Commify, Crunch, CTI Africa, CTIA (Cellular Telecommunications Industry Association), CX Company, Dahmakan, Daraz, Dell Technologies,  Deutsche Telecom, DHL, Digital Bold, Digitel, DISH Network, DocPlanner Group, Doctolib, Domino’s, Doxy.me, Du, Dudley Metropolitan Borough Council, DVLA, EaseMyTrip.com, Eastman Kodak, Ebury, Econet Wireless, Emerging Threats, Emirates, Enel-X, ESSAR, Etam, Etisalat, Euroconsumers, EVA, Everbridge, Facebook, FCC (Federal Communications Commission), Fiat Chrysler Automobiles, FireLayers, Firetext, FNB (First National Bank), Fokker, Fonix Interactive, Foodor, Future of Voice, Gamigo, General Datatech, General Motors, Geocell, German Red Cross, Getronics PinkRoccade Civility, GigCapital, Global Ticket, Golan Telecom, Goodman Networks, Google, Grameenphone, GSMA, GTBank, Healthcare Communications, Heineken, Hermes, Hertfordshire Partnership University NHS Foundation Trust, HeyHi, HF Group, HGC Global Communications Limited, Highside Telecom, HMRC, Huawei, HubSpot, Hutch, Hyundai, ICICI Bank, iCore Networks, Idea Cellular, IHG, Ikea, Impact Mobile, Indosat Ooerdoo, Insung Information, Italian Red Cross, ITU T (International Telecommunication Union), Jazz, Jibe Mobile, Johnson & Johnson, Kakao, Leadsquared, Leanpay, Lebara Mobile, LendingPoint, Levi’s, LINE, liveClinic, Magento, Mahindra Group, Marham, Mastercard, medGo, MediaMarkt, MEF (Mobile Ecosystem Forum), Mepal, Merrill Corp, Meta Networks, METRO Cash & Carry, MHP (Mironivsky Hliboproduct), Microsoft, Mitel, MMA (Mobile Marketing Association), Mobey Forum, MobiFone Vietnam, Mobile Marketing Association, Mobile UK, Mollie SMS, Monaco Telecom, Mphasis,  mPulse Mobile, MTD Products, MTI Mobile, MTN, MUGLER, Mukuru, myElefant, NCSC (National Cyber Security Centre), Nederlandse Loterij, Neff Corp, NEOS Travel, New York Stock Exchange, New10, NewVoiceMedia, Nexmo, Next, Next Education, NHS, Nickel, NLB Banka, Nyenrode Business Universiteit, O2, ObserveIT, Olivetti, One Africa Network, Onecom, Ooredoo Global Services, OpenCart, OpenSooq, Optimus Digital, Oracle, Orange, ORPC (Open RAN Policy Coalition, Over.ai , Paidy, Panasonic, Papa John’s Pizza, Parcelforce, Parkmobile, Parloa, Paylogic, Paym, PensionBee, Pfizer, Plick Financial Services, POST Cyberforce, POST Luxembourg, Practo, Prestashop, Proximus, PWC, Raiffeisen Bank, RAM Tracking, Randstad, Ranzure, Rapido, RealNetworks, Red Bus, Red je Pakketje, Remitly,  RINA (The Rural Independent Network Alliance), Roadmap, Robi, RoKiT Williams Racing, Roshan, Rostrvm, RTL Media & Entertainment, Safaricom, SalesForce, Samsung, SAP, SAP Digital Interconnect, Sberbank, Selligent, Senati, ShoeBeDo, Shopify, SimpleSignal, SK Telecom, SMART Africa Alliance, SMSCity, SnappCar, Sngular, Socialware, Solutions Infini, Sorenson Communications, Spotify, Spoton Logistics, Standard Bank, Stoke, SugarCRM, SUMOTEXT Corporation, Sunwave Communications, Swisscom, Symsoft, Takeaway.com, TanTan, Tech Mahindra, Teleena, Telefonica, Telegram, Telesphere Networks, Tele-Town Hall, TelServ, Tembec Corp, Thales, The Defence Works, Ticket One, T-Mobile , TNW (The Next Web),  TokBox,  TokBox,  Transcosmos Research & Development Inc,  TTN,  Turkcell,  Twilio, Twitter, TWW,  Uber, Ubiquity, UK Finance, UKRSIBBANK, Ulticom, Unilever, University of California, University of Technology, University of Wisconsin, University of Zagreb, US Naval Academy, US Navy, Vauxhall, Verisure, Viber, Vinted, Virgin Trains, Vivial, VMware, Vocalocity, Vodafone, Volpy, VTB Bank, Vtiger CRM, VvAA Groep BV, Walgreens, Warby Parker, Wavy, WeChat, WeFarm, Welthungerhilfe, WhatsApp, WHO (World Health Organisation), Wombat Security Technologies, WooCommerce, WordPress, Wurth, Xenioo, Xura, Y Combinator,  Yousign, Zalo, Zapier, Zoho, Zomato.
 
 

Data & Interactive Forecast

Juniper Research’s A2P Messaging forecast suite includes:
  • A2P SMS & RCS Business Messaging segment splits, including:
    • Advertising
    • Banking
    • Content Payments
    • Healthcare
    • Operator Engagement
    • Retail
    • Ticketing
  • OTT Business Messaging segment splits, including:
    • Advertising
    • Banking
    • Content Payments
    • Healthcare
    • Retail
    • Ticketing
  • 5-year benchmark forecasts are key metrics by 8 key regions and 19 country-level splits including
    • Brazil
    • Canada
    • China
    • Croatia
    • Czech Republic
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Poland
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • UK
    • US
  • Access to the full set of forecast data of 142 tables and over 28,100 data points.
  • Interactive Excel Scenario tool allowing the user the ability to manipulate Juniper Research’s data for 5 metrics.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
 

A2P Messaging Full Research Suite

Date
Price

Full Research Suite

A2P Messaging full research suite comprises: 

  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform - find out more

Click here for more information and purchase options

Annual Service

$4926

€4163

£3750

Research Details

Publisher:
Juniper Research
Published:
10/08/2020
Author(s):
Scarlett Woodford
Category:
Operators & Providers
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Brazil, Canada, China, Croatia, Czech Republic, France, Germany, India, Italy, Japan, South Korea, Poland, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, UK, USA