Report Overview

Juniper Research’s new Digital Identity research report presents an independent analysis of the future evolution of this highly dynamic market. It provides a comprehensive study of the growth of the digital identity market, resulting changes in how national IDs are issued, the way identity is authenticated and regulatory compliance around identity.

The report positions 18 vendors via the Juniper Research Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the complex competitive landscape in the market.

This report also presents a comprehensive market forecast; providing extensive insights and actionable data across the below areas, split by 8 key regions and 60 countries:

  • Number of Digital Identity Systems in Service, split by:
    • Third-party Apps
    • Civic
    • Digital Identity Cards
    • Smartphone Biometric Hardware
  • Digital Identity Revenue, split by:
    • Third-party Apps
    • Civic Identity Apps
    • Digital Identity Cards
    • Digital Identity Verification
 This research suite comprises:
  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Data & Forecasts (PDF & Excel)
  • 12 Months’ Access to harvest Online Data Platform
Key Market Statistics - Digital Identity Apps
Market Size in 2023: 2.3bn
Market Size in 2027: 4.1bn
2023 to 2027 Market Growth: 82%

  Buy Full Research Suite - Immediate access to all the above only £3750.


Key Features

  • Market, Regional & Segment Analysis: Provides a detailed analysis of the digital identity market, including key trends, an in-depth assessment of digital identity verification and a regional analysis that gives a country-level assessment of national digital identity systems and data protection regulation.
  • Key Takeaways & Strategic Recommendations: Key opportunities for digital identity vendors highlighted across the digital identity landscape; making for an important reading for key stakeholders, including identity providers, authentication providers and governments.
  • Benchmark Industry Forecasts: 5-year forecasts are provided for the number of apps and revenue from digital identity. This is split into civic identity, third-party apps, digital identity verification and smartphone biometric hardware. Civic digital identity is further split into civic identity apps and civic digital identity cards. This data is also split by 8 key forecast regions and 60 countries:
    • North America:
      • Canada, US
    • Latin America:
      • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
    • West Europe:
      • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
    • Central & East Europe:
      • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
    • Far East & China:
      • China, Hong Kong, Japan, South Korea
    • Indian Subcontinent:
      • Bangladesh, India, Nepal, Pakistan
    • Rest of Asia Pacific:
      • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
    • Africa & Middle East:
      • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 digital identity vendors, via the Juniper Research Competitor Leaderboard.
    • Alibaba Cloud
    • Callsign
    • Civic Technologies
    • Entrust
    • Evernym
    • Experian
    • GBG
    • Giesecke + Devrient
    • HYPR
    • IBM
    • IDEMIA
    • InfoCert
    • Jumio
    • Mitek
    • NEC
    • Okta
    • Signicat
    • Thales

Key Questions Answered

  1. How many people will have digital identity apps in 2027?
  2. What are the different types of digital identity?
  3. What are the trends within digital identity authentication?
  4. What role does digital identity play in the digitalisation of the economy?
  5. How does regulation impact the digital identity market?

Companies Referenced

Interviewed: GBG, InfoCert, Thales.
Included in Juniper Research Competitor Leaderboard: Alibaba Cloud, Callsign, Civic Technologies, Entrust, Evernym, Experian, G+D, GBG, HYPR, IBM, IDEMIA, InfoCert, Jumio, Mitek, NEC, Okta, Signicat, Thales.
Mentioned: Adobe, Airside, Allstate, Alumni Ventures, Apple, Ascertia, Authada, Avast, AWS, Barclays, Bravura OneAuth, Bregal Milestone, Bundesdruckerei, Camerfirma, Centana, CertEurope, Cisco, Credly, CULedger, Ethereum, Evidos, Fantail Ventures, Fiserv, Great Hill Partners, HooYo, ICTech Lab, IPFS (InterPlanetary File System), iProov, IRIS Corporation Berhand, KLever, Kosmos Ventures, LexisNexis, MakersPlace, Mastercard, Medici Ventures, Mercari, Metacask, Metaplex, MyCelia, Nationwide, Novartis, Octo, OneWelcome, Outlier Ventures, Payfare, Penny Mac Aetna, Plus500, Point 72, Polygon, Prove Identity, PWC, Red Hat, Revolut, Samsung, SAP SuccessFactors, Sequoia Capital, Siemens, Sixtema, Solana, Solrise Finance, Splunk, TietoEvery, Tinexta, T-Mobile, Truv, UnionDigital Bank, Valid, Veridos, Viking Venture, Visa, Vistra, WIIT, Zoho.

Data & Interactive Forecast

Juniper Research’s Digital Identity forecast suite includes:

  • Number of Digital Identity Systems in Service, split by:

Geographic splits: 60
Number of Tables: 45
Number of Datapoints: 20,800
harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecast within the one chart – using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.
Interactive Excel (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in custom charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

Third-party Apps Civic Identity Apps Digital Identity Cards MSISDN ID Digital Identity Verification
Digital Identity Revenue, split by: Third-party Apps Civic Digital Identity Cards MSISDN ID Smartphone biometric hardware

Forecast Summary

The number of digital identity apps in use will exceed 4.1 billion globally by 2027; rising from 2.3 billion in 2023. This represents a growth of 82% over the next four years. This increase will be driven by the use of government-backed digital identities to replace physical identity documents as a source of verification for third-party apps, such as banking and financial services. This will be critical, as businesses aim to reduce identity theft and meet increasingly stringent KYC (Know Your Customer) regulations.
  • The market is moving away from reliance on passwords for identity verification, with this being replaced by biometric verification and MFA under a zero-trust model, where identities are authenticated continuously. This approach is more resistant to traditional hacking methods, such as phishing, reducing the risk of data breaches.
  • Zero trust will be delivered via SSO (Single Sign On), which allows the user to access multiple accounts via a central, secured system. Critical to SSO is the use of mobile subscriber identity, with the number of mobile devices using their mobile number for SSO being predicted to reach 2 billion in 2027, up from 922 million in 2023. Consumers are highly motivated by convenience, making a streamlining of user experience significant for attracting and retaining them. SSO can achieve this, whilst also appealing to security-conscious users.
  • The primary competition for dedicated digital identity apps will come from digital wallets, which offer payment functionality alongside a digital identity capability. For instance, in some US states, digital driver’s licences held within Apple Wallets are fully recognised. However, these digital wallets will struggle to monetise identity in the same way as they have payments, due to competition from government-run schemes limiting adoption.

Full Research Suite


Full Research Suite

  • Competitor leaderboard report (pdf)
  • Market trends & strategies report (pdf)
  • Market data, forecasts and analysis report (pdf)
  • Market data, forecasts and interactivity (xls)
  • Quarterly updates to market data & forecasts (pdf, xls)
  • harvest market data platform (12 months’ online access)  - find out more

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Quarterly Updates

Latest market data forecasts and impact analysis. Delivered as PDF and interactive Excel

Research FAQs

Why is digital identity important?
How big is the digital identity market?
What is the digital identity market growth?

Research Details

Juniper Research
Michael Greenwood
Fintech & Payments
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, UK, Uruguay, USA, Vietnam