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Research Details
Published: 22-04-2024
Category:Fintech & Payments
Regions & Countries:
  • North America
    • US
    • Canada
  • Latin America
    • Argentina
    • Brazil
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
  • West Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Greece
    • Ireland
    • Italy
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Central & East Europe
    • Croatia
    • Czechia
    • Hungary
    • Poland
    • Romania
    • Russian Federation
    • Türkiye
    • Ukraine
  • Far East & China
    • China
    • Hong Kong
    • Japan
    • South Korea
  • Indian Subcontinent
    • Bangladesh
    • India
    • Nepal
    • Pakistan
  • Rest of Asia Pacific
    • Australia
    • Indonesia
    • Malaysia
    • New Zealand
    • Philippines
    • Singapore
    • Thailand
    • Vietnam
  • Africa & Middle East
    • Algeria
    • Egypt
    • Israel
    • Kenya
    • Kuwait
    • Nigeria
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
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Key Statistics

$36.4bn

Total BaaS platform revenue in 2024

$94.0bn

Total BaaS platform revenue in 2028

158%

2024 to 2028 market growth

2024-2028

Forecast period

Overview

Our Banking-as-a-Service research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from traditional banks, fintech companies, infrastructure providers, regulators and technology companies to understand future growth, key trends and the competitive environment.

The suite includes several different options that can be purchased separately, including access to data mapping the deployment and future growth of BaaS (Banking-as-a-Service), an insightful study uncovering the latest trends and opportunities within the financial landscape, and a document containing extensive analysis of the 17 market leaders in the BaaS space. The coverage can also be purchased as a Full Research Suite, containing all of these elements, and including a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market; allowing financial institutions and tech companies to shape their future strategy. The unparalleled coverage makes this research suite an incredibly useful resource for charting the future of such an uncertain and rapidly growing market.

All report content is delivered in the English language.

Key Features
  • Market Dynamics: Insights into key trends and market expansion challenges within the BaaS market; addressing the flexibility of the BaaS model, and the scope of financial offerings and technology stack platform banking can deploy. The report examines the many BaaS use cases across different industries and service platforms, and includes segment analysis across different segments which are adopting BaaS strategies, such as non-bank businesses. The BaaS market share research also includes a regional market growth analysis on the current development and segment growth of the BaaS market; featuring a Juniper Research Country Readiness Index covering 8 key regions and 60 countries. This also includes a technological approach assessment analysing the benefits of API (Application Programming Interface) and Cloud technology in the BaaS space, as well as the future outlook of the market.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the BaaS market, accompanied by strategic recommendations for stakeholders.
  • Benchmark Industry Forecasts: The business overview into financial service providers includes forecasts for total revenue for BaaS, split by offerings spanning current accounts, card issuing, wealth management & savings, prepaid cards, and business accounts.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 17 BaaS vendors, via the Juniper Research Competitor Leaderboard; featuring banking market size for major players in the banking industry.

Research Deliverables

Market Data & Forecasts Report

Deliverable type
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The numbers tell you what's happening, but our written report details why, alongside the methodologies.

Find out more

Interactive Forecast Excel

Deliverable type
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Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.

harvest Online Data Platform

Deliverable type
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Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.

Market Trends & Strategies Report

Deliverable type
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A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Find out more

Competitor Leaderboard Report

Deliverable type
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Provides a visual representation of the competitive positioning of the leaders within the market.

Find out more

The market-leading research suite for the Banking-as-a-Service market includes access to the full set of forecast data of 47 tables and over 21,000 datapoints. Metrics in the research suite include:

  • Total BaaS Platform Revenue
  • Total BaaS Consumer Users
  • Total BaaS Consumer Transactions Volume

BaaS Platform Revenue is further split across the following key market verticals:

  • Current Accounts
  • Card Issuing
  • Wealth Management & Savings
  • Prepaid Cards
  • Business Accounts

Juniper Research’s Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool:: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select compare specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 17 leading vendors in the BaaS space. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on capacity and capability assessments:

  • 11:FS Foundry
  • Anchor
  • Bankable
  • BBVA
  • ConnectPay
  • Green Dot
  • Intergiro
  • Marqeta
  • MatchMove Pay
  • Railsr
  • Raisin
  • Solaris
  • Starling Bank
  • Swan
  • Treezor
  • Vodeno
  • Xpollens

Why Choose Juniper Research

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Enterprise Licencing

Our research comes with an enterprise-wide licence as standard, so no need to worry about seat restrictions - your entire team can benefit from our expert insights.

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Outstanding Value

Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.

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Expert Insight

With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.

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Dedicated Support

Our team are ready to assist, whether you need to know more about a report before you buy, or you want to understand how we've arrived at our conclusions, just send us an email or pick up the phone.

Pricing

We accept payment online by card, or by invoice, bank transfer or purchase order.

All of our prices are in £GBP, and this will be reflected in your basket on checkout. Other currencies are provided as an indicative price only based on current exchange rates.

If you wish to be invoiced in another currency, then please proceed with the order in £GBP, select 'Pay by Invoice' and then email our team to request an updated invoice in your preferred currency: info@juniperresearch.com.

Market Trends & Strategies

£2,250
$3,015
€2,655

Market Trends & Strategies comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations

Market Trends & Strategies

£2,250
$3,015
€2,655

Market Trends & Strategies comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations
PDF

Competitor Leaderboard

£2,250
$3,015
€2,655

Competitor Leaderboard comprises of:

  • Benefit tick iconCompetitor Leaderboard with 17 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis

Competitor Leaderboard

£2,250
$3,015
€2,655

Competitor Leaderboard comprises of:

  • Benefit tick iconCompetitor Leaderboard with 17 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
PDF

Market Data & Forecasts

£3,250
$4,355
€3,835

Market Data & Forecasts comprises of:

  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60 country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates

Market Data & Forecasts

£3,250
$4,355
€3,835

Market Data & Forecasts comprises of:

  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60 country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
EXCEL
ONLINE
PDF

Full Research Suite

£4,250
$5,695
€5,015

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 17 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60 country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates

Full Research Suite

£4,250
$5,695
€5,015

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 17 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60 country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
PDF
EXCEL
ONLINE