Report Overview

Juniper Research’s Banking-as-a-Service research report provides detailed analysis of this rapidly developing market. This includes an assessment of the various use cases and applications of BaaS (Banking-as-a-Service) within a range of markets, as well as the ongoing impact of increased digital banking and embedded finance usage. Additionally, the report includes an in-depth evaluation of 15 BaaS vendors via a Juniper Research Competitor Leaderboard.

The research also provides industry benchmark forecasts for the market; covering BaaS usage and spend, split by the following categories, as well as by our 8 key regions and 60 countries:
  • Current Accounts
  • Card Issuing
  • Wealth Management & Savings
  • Prepaid Cards
  • Business Accounts
This research suite comprises:
  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months’ Access to harvest Online Data Platform
Key Market Statistics
Market size in 2022: $11bn
Market size in 2027: $38bn
2022 to 2027 Market Growth: 240%
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Key Features

  • Market Dynamics: In-depth assessment of the key trends and challenges currently facing the BaaS market; focusing on the applications of BaaS, increasing use of digital banking and monetisation opportunities for BaaS providers.
  • Segment Analysis: Analysis of important segments which are adopting BaaS strategies, including:
    • Small/Medium Enterprises
    • Large Enterprises
    • Fintechs
    • Banks
    • Consumers
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 vendors, including:
    • 11:FS Foundry
    • Bankable
    • BBVA
    • ClearBank
    • Column
    • Credi2
    • Fidor Bank
    • Green Dot
    • Marqeta
    • MatchMove Pay Pte
    • Railsr
    • Solaris
    • Starling Bank
    • The Bancorp Bank
    • Treezor
  • Benchmark Industry Forecasts: 5-year forecasts for 5 closely interlinked areas within BaaS, including current accounts, card issuing, wealth management & savings, prepaid cards and business accounts, split by our 8 key regions and the 60 countries listed below:
    • North America:
      • Canada, US
    • Latin America:
      • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
    • West Europe:
      • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
    • Central & East Europe:
      • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
    • Far East & China:
      • China, Hong Kong, Japan, South Korea
    • Indian Subcontinent:
      • Bangladesh, India, Nepal, Pakistan
    • Rest of Asia Pacific:
      • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
    • Africa & Middle East
      • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Key Questions Answered

  1. What will the BaaS projected total transaction value be by 2027?
  2. What trends are driving the growth of the BaaS industry?
  3. How have in-app purchasing and digital POS terminals affected BaaS demand? 
  4. How is BaaS being used within different industries? And which are the most profitable?
  5. Who are the current leading vendors within the BaaS market? What are they doing successfully?

Companies Referenced

Case Studied: Treasury Prime.
 
 
Included in the Juniper Research Competitor Leaderboard: Bankable, The Bancorp Bank
BBVA, ClearBank, Column, Credi2, Fidor Bank, Green Dot, Marqeta, MatchMove Pay Pte., Railsr, Solaris, Starling Bank, Treezor, 11:FS Foundry.
 
 
Mentioned: AAZZUR, Aion Bank, Amazon, American Express, Apple, Arroweye Solutions, Capital, Churchill, CNP, Contis, Current, CyberSmart, Deutsche Bank, Digital Risk, Direct Line Group, Discover, Federal Deposit Insurance Corporation, Finleap, Goldman Sachs, Google, Intuit, Klarna, Mastercard, Maxi-Cash, Paysafe, PEXA, Plaid, QNTMPAY, Raiffeisen Bank International, Railsbank, Retreeb, Samsung, Sella, SumUp, Tap, Tappy Technologies, Totalenergies, Uber, UnionPay, Visa, Vodeno, Volkswagen Group, Walmart, Western Union, Xero, Ziglu, Zwipe.
 

Data & Interactive Forecast

Juniper Research’s Banking-as-a-Service forecast suite includes:
  • Regional splits for our 8 key forecast regions, as well as 60 country-level data splits for:
    • North America:
      • Canada, US
    • Latin America:
      • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay.
    • West Europe:
      • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK.
    • Central & East Europe:
      • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine.
    • Far East & China:
      • China, Hong Kong, Japan, South Korea.
    • Indian Subcontinent:
      • Bangladesh, India, Nepal, Pakistan.
    • Rest of Asia Pacific:
      • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam.
    • Africa & Middle East:
      • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates.
  • The BaaS forecast includes platform users, fee value and platform revenue split by service.
  • Interactive scenario tool allowing users to manipulate Juniper Research’s data for 5 different metrics.
  • Access to the full set of forecast data of more than 83 tables and nearly 38,000 datapoints.
Juniper Research’s highly granular IFxls (interactive Excels) enable clients to manipulate our forecast data and charts to test their own assumptions, by using the interactive scenario tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
 

Forecast Summary

Segment splits for:
  • Current Accounts
  • Card Issuing
  • Wealth Management & Savings
  • Prepaid Cards
  • Business Accounts
Geographical splits: 60 countries
Number of tables: 83 tables
Number of datapoints: Nearly 38,000 datapoints

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform; enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart – using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.
Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare select markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.
 

Banking-as-a-Service Reports

Date
Price

Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

Click here for more information and purchase options

Sep 2022

$3654

€3621

£2990

Research FAQs

What is BaaS?  ?
How big is the BaaS market?  ?
Who are the top 3 vendors in BaaS?  ?

Research Details

Publisher:
Juniper Research
Published:
26/09/2022
Author(s):
Dominique Tetnowski
Category:
Fintech & Payments
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, UK, Uruguay, USA, Vietnam

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