Augmented & Mixed Reality

Augmented & Mixed Reality: Impact Assessments, Sector Analysis & Forecasts 2019-2024

Augmented & Mixed Reality trends research provides in-depth examination of the mobile augmented reality market size; covering both the consumer and enterprise spaces. The augmented reality industry data provides an extensive forecast suite and comprehensive analysis of pivotal use cases and key market players. In-depth analysis of the consumer and enterprise market is presented across three key hardware platforms:
  • Smartphones
  • Tablets
  • Smart Glasses
This Augmented Reality market research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)


Key Features

  • Augmented & Mixed Reality Sector Analysis: Analysis of future market prospects across eight key vertical markets including:
  • Education
  • Games
  • Healthcare
  • Lifestyle
  • Multimedia
  • Retail
  • Search & Discovery
  • Social Media & Networking
  • Technology Impact Assessment: An evaluation of the development of enabling technologies and their impact on the future of the Augmented & Mixed Reality market, including:
    • 5G Networks
    • Artificial Intelligence
    • Computer Vision & Image Recognition Technologies
    • Digital Voice Assistants
    • Edge Computing
    • Mobile Cloud Computing
    • Web-based Augmented Reality
  • Consumer & Enterprise Market Analysis and Impact Assessment: Separate analyses for the impact of AR and MR technologies in the consumer and enterprise markets, aligned with insights and strategic recommendations for key stakeholders.
  • Juniper Research Leaderboard: Offers a comparative assessment of the products and services from 16 leading Augmented & Mixed Reality platform and framework providers in the Juniper Research Leaderboard, categorised in terms of the depth of their solutions and software offerings. Vendors included in the Leaderboard include:
    • Aireal
    • Alphabet
    • Apple
    • Atheer
    • Facebook
    • Inglobe Technologies
    • Mantis Vision
    • Microsoft
    • Object Theory
    • Pearson
    • PTC
    • Re’flekt
    • ScopeAR
    • Snap Inc.
    • Vuzix
    • Wikitude

Key Questions

  1. How much will the Augmented & Mixed Reality market be worth by 2024?
  2. Which will be the most successful strategies for Augmented & Mixed Reality solutions providers over the next five years?
  3. Which Augmented & Mixed Reality solution providers are leading the market?
  4. What impact will disruptive technologies, such as 5G and AI, have on the Augmented & Mixed Reality market?
  5. How can users of Augmented & Mixed Reality secure a return on investment?

Companies Referenced

Interviewed: Inglobe Technologies, LetsPlott, Mantis Vision, Object Theory, Pearson, Re'flekt, ScopeAR, Wikitude GmbH.

Profiled: Aireal, Alphabet, Apple, Atheer, Facebook, Inglobe Technologies, Mantis Vision, Microsoft, Object Theory, Pearson, PTC, Re'flekt, ScopeAR, Snap, Vuzix, Wikitude GmbH.

Case Studied: Niantic.

Mentioned: 360WeAre, 3DAR, Acer, Akonia Holographics, Alces Technology, Alibaba, AltSpace, Amplexor, Anheuser Busch, Asus, Audi, Autodesk Fusion 360, BASF, Bertelsmann, BG, BGC, Blippar, BMW, Boeing, Bosch, Boston’s Children Hospital, BrainShark, BrainVu, Buck Design, CAD IT, Carstens and Partner, CDM Smith, Clakamas, Cognizant, DAQRI, Dell, DHL, Digital Nation Entertainment, Discovery Channel,, EA (Electronics Arts), Enlive Studios, Eon, fatfoogoo, FLEX, Flyby Media, Flype, Ford, Forte Technology, General Electric, Google, GrokStyle, Harvard School of Design, HP, Huawei, Hyper­loop, Hyundai, IKEA, Indeco, InPrint, Intel, InvenSense, Jamco, Johnson & Johnson, JPL/NASA, Junction Dot, Kopin, Lattice Data, Lenovo, LetsPlott, Leybold, Lockheed Martin, Looksery, Lowe’s Canada, Magic Leap, Manchester United, Matterport, Maybelline, Metaio, Metamarkets, Mojo, More Than Real, MSC Cruises, Nagarro, Nike, Novartis, NTT DoCoMo, NVIDIA, NWI, Oculus, ODG, ONtheGO, OSVR (Open Source Virtual Reality) Alliance, Ozlo, Part IV, PCA, Pebbels, Porsche, Qpass, Qualcomm, Reality Editor, RealWear, RecRec, Regaind, Reinisch, Runente, Samsung, Seepex, Seerslan, Shadow Factory, Siemens, Sony, SpaceView, Steelcase, Stereo Scape, Stink Studios, STM, Surreal Vision, Survalent, Taco Bell, The Electric Factory, The Mill, The Science Channel, The US College Football Playoffs, Thyssen Krupp, T‑Mobile, TNO, Toshiba, Triiger, Trimble, Ubiquity6, UCP, Unilever, Unity, Virgin Media, visionLib, Vurb, VZ Lab, WakingApp Realities, Warner Bros, Wayfay, WayPoint, Woods Bagot.


Data & Interactive Forecast

Juniper Research’s Augmented & Mixed Reality forecast suite includes:
  • 5-year benchmark forecasts are key metrics by eight key regions and 12 country-level splits including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Augmented & Mixed Reality content markets, including total number of installed AR applications and total AR app market value, across eight key AR sectors:
    • Education
    • Games
    • Healthcare
    • Lifestyle
    • Multimedia
    • Retail
    • Search & Discovery
    • Social Media & Networking
  • Mobile Augmented & Mixed Reality, split by three devices:
    • Smartphones
    • Tablets
    • Smart Glasses
  • Access to the full set of forecast data of 715 tables and over 98,000 datapoints.
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper Research’s data for 10 different metrics.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Augmented & Mixed Reality Full Research Suite


Full Research Suite

Augmented & Mixed Reality full research suite comprises:

  • Augmented & Mixed Reality Executive Summary PDF Report
  • Augmented & Mixed Reality Deep Dive Strategy & Competition PDF Report
  • Augmented & Mixed Reality Deep Dive Data & Forecasting PDF Report
  • Augmented & Mixed Reality Interactive Forecast Excel Data
  • 12 months' access to Augmented & Mixed Reality data updates in harvest - find out more


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Research Details

Juniper Research
Sam Barker
Devices & Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA