Subscription Economy

Report Overview

Juniper Research’s Subscription Economy research provides cutting-edge analysis into this fast‑growing market. Juniper Research’s latest report provides a thorough assessment of the growth prospects and wider impact of this model.

The latest research examines which industries will be disrupted the most, the impacts of a wide variety of trends on the industry, including COVID-19, and an evaluation of the business models and strategies for the leading platform providers in the industry.

The research covers a wide variety of segments that offer subscriptions, including:
  • Delivery Service Subscriptions
  • Digital Fitness Service Subscriptions
  • Digital Music Subscriptions
  • Digital Spoken Word Subscriptions
  • Digital Video Subscriptions
  • Physical Goods Item Subscriptions
  • Physical Goods Box Subscriptions
  • Mobility-as-a-Service Subscription
  • Multiservice Subscriptions
  • Video Game Subscriptions
This research suite includes:
  • Strategies & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform
Buy Full Research Suite - Immediate access to all the above only £2990.


Key Features

  • Future Market Outlook: Evaluation of which industries will see the biggest disruptive impact from subscription business models, and how quickly they will permeate any given space.
  • Consumption Device & Payment Method Analysis: Analysis of each component of the subscription economy including device availability and payment methods. The report provides strategic recommendations for market stakeholders on how to capitalise on the rising usage of subscription monetisation models.
  • Subscription Service Platforms Leaderboard: Analyses 15 key subscription service platform providers, including commentary on each player’s strategy. Scored vendors include:
    • Billsby
    • Chargebee
    • ChargeOver
    • Coudmore
    • FastSpring
    • Oracle
    • Ordway
    • Paddle
    • Recurly
    • Salesforce
    • SAP
    • Stripe
    • Younium
    • Zoho
    • Zuora
  • Benchmark Industry Forecasts: Market segment forecasts for key subscription economy sectors, including:
    • Delivery Service Subscriptions
    • Digital Fitness Service Subscriptions
    • Digital Music Subscriptions
    • Digital Spoken Word Subscriptions
    • Digital Video Subscriptions
    • Physical Goods Item Subscriptions
    • Physical Goods Box Subscriptions
    • Mobility-as-a-Service Subscriptions
    • Multiservice Subscriptions
    • Video Game Subscriptions

Key Questions Answered

  1. What will the value of the subscription economy market be by 2026?
  2. Who are the established leaders in the current market?
  3. How will emerging payment methods both facilitate and disrupt the subscription ecosystem?
  4. What segments of the subscription economy will have the largest growth between 2021 and 2026?
  5. What future business models will enhance subscription management services?

Companies Referenced

Included in the Juniper Research Leaderboard: Billsby, Chargebee, ChargeOver, Cloudmore, FastSpring, Oracle, Ordway, Paddle, Recurly, Salesforce, SAP, Stripe, Younium, Zoho, Zuora.

Mentioned: 1-800 Accountant, 3M, A Cloud Guru, Adidas, Advanced, Advocately, Airbus, Alexa, Alipay, AllTrails, Alva, Amazon, AMC Networks, American Express, American Red Cross, Animalz, APIX, Aspire, Aton Martin, Audiense, AutoKlose, AX Semantics, Axiell, Aztek, Ballparc, Bam Buser, BAO systems, Barclays, BarkBox, Bentley, BitGym, BMW,, Botkeeper, Brennan IT, Briggs & Stratton, Bright Kies, British Airways, Busy Seed, Calendly, Canary, Canon, Capita, Capture One, CareAcademy, Carlo’s Bake Shop, CasePoint, Casting Networks, CAT, CBS Interactive, CircleLoop, Citrix, CitySprint, Civil Service, Coca-Cola, Codacy, CodeCademy, Compstak, Convertri, Co-Op, Coorpacademy, Cora, Cordel, Cosmos, Crew, Crowd Twist, Daisy, DaisyDisk, DBS, Deliver, Deliveroo, Deliverr, Department for Work and Pensions, Deutsche Bank, DHL, DiDi, Direct Line Group, Discover, Dispatch, Doctify, Doodle, DPD, Drawboard, Duracell, DVLA, EA, eBay, E-Conomic, Electronics, EMyth, Ensyst, ePoise, Equipment Loop, Ernst and Young, Eurostar, Everhire, Everton FC, Exosite, Expedia, Famoc, FedEx, Fishburners, Formpipe, Fortnox, Framer, Freedom, Freshdesk, Freshworks, FUJIFILM, Fujitsu, Full Cube, GetAccept, Gigwell, GiroPay, Global Mentoring Solutions, Go Cardless, Google, Grab, Great Dental, Great Ormond Street Hospital Charity, Greggs, Gridheart, GuavaPass, Halfords, Happy Human Fitness, Harvestr, Hershey’s, Holm Security, Honeywell, HostedBizz, Hotel Chocolat, Hoxton Mix, HQLabs, Hubspot, iBinger, IBM, iDeal, Imagerelay, iMobile, iMyMac, Inconosquare, Infinity, inMusic, Inspark, Instaply, Integrity Data, Intrasource, ITS Nordic, JCB, Jettison, JibJab, Jiobit, Just Eat, Just Giving, Kaleido, Kickstarter, Klara, Kognity, Kundo, L’Oréal, Leadinfo, Linux Academy, Listreports, Litium, Live Chat, LiveSession, Livestorm, Livestream, Loop54, Loot Create, Lucidchart, Lululemon, Lure, LV=, Lyft, MacPaw, Macy’s, Mailbird, MakeSPace, Mastercard, Matomo, Meetoo, MindBody, Mitsubishi, MJ Flood, MyDigitalOffice, Nasdaq, National Geographic, National Grid, National Treasury Management Agency, NBCUniversal, Nelio, NetSafe, NetSuit, Nor 1, Note Plan, Nurture by Nature, Openfin, Orcolus, Out of the Park Developments, P&G, Panasonic, Pandora, PayPal, Pe Accounting, Pearson, Percona, Peterborough City Council, Philips, Piggy, Pipedrive, Planhat, Postmates, Power Office Go, ProActive, Proxy, Proxyclick, Qubeyond, Queue It, Quick Channel, Quickbooks, Quinyx, Quizlet, Radisson Hotels, Rain,, Razer, Razeware, Recko, Red Bull Racing, Renault, Renderforest, Rented, RevLock, Riddle, Rise Vision, Sage, Salesforce, SalesRight, Samsonite, Samsung, San Francisco State University, Sauce Video , Schneider, Screencastify, ScreenCloud, Semine, Sequoia Capital, Sharetribe, Ship Station, Shopify, Showtime, Siemens, Simplyhealth, Sisu, Skylum, Slack, Slidebean, Sling, Smart Dok, Social Talent, SocialBee, Sofort, Speedo, Spotify, SpotLuck, Springboard Retail, Start Deliver, StoryKit,, Superfood Company, Swift Uniforms, Swinton Group, Tailwind Labs, Talentech, Tax Jar, Technia, Textkernel, The Guardian, The Telegraph, Tidelift, Timsheet Mobile, Toms, Tower, Toyota, Trade Ideas, Trail, Trusted Tech Team, Turning Point, Uber, Unilver, Union Pay, United Utilities, UpCodes, Userlane, Userlike, Vax, VenueTrace, Veolia, Vestwell, Victor, Vinyl Me Please, Virgin, Virtual IT, Visa, Visiba Care, Vodafone Business, Voxloud, Voyado, Walmart , Web Shop, Whiteboard, Xero, Yousign, Youth Business International, Zapier, Zen Internet, Zenchef, Zillow, Zoom.

Data & Interactive Forecast

Juniper Research’s latest Subscription Economy’s forecast includes:

  • Regional splits for 8 key regions, as well as country-level data splits for:
    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • Colombia
    • Croatia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • New Zealand
    • Norway
    • Poland
    • Portugal
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Forecasts for a wide variety of subscription sectors, including:
    • Delivery Service
    • Digital Fitness Service
    • Digital Music
    • Digital Spoken Word
    • Digital Video
    • Physical Goods Item
    • Physical Goods Box
    • Mobility-as-a-Service
    • Multiservice
    • Video Game
  • Each forecast includes:
    • Number of Subscribers
    • Average Number of Subscriptions per Subscriber
    • Total Subscriptions per annum
    • Average Annualised Subscription Revenue per Subscriber
    • Total Subscription Revenue per annum
  • Access to the full set of forecast data of 104 tables and over 26,600 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate our forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables, greatly increasing clients’ ability to both understand a particular market and to integrate their own views into the model.

Subscription Economy Reports


Full Research Suite

Full research suite comprises:

  • PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Subscription Economy data updates in harvest - find out more

Click here for more information and purchase options

Jan 2022




PDF Report & Excel

Full research suite comprises:

  • PDF report
  • Interactive Forecast IFXL spreadsheet

Click here for more information and purchase options

Jan 2022




Research FAQs

What trends are being seen in the subscription economy market??
What growth of the subscription economy market has been seen??
What growth is anticipated for multiservice subscriptions??

Research Details

Juniper Research
Elisha Sudlow-Poole
Content & Digital Media
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Argentina, Australia, Brazil, Canada, China, Colombia, Croatia, Denmark, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, UK, USA