Subscription Economy

Subscription Economy: Industry Disruption, Value Chain Analysis & Market Size 2020-2025

Juniper Research’s Subscription Economy research provides a cutting-edge analysis into this fast-growing market. Juniper Research’s latest analysis provides a thorough assessment of the growth prospects and wider impact of this model.

The latest research examines which industries will be disrupted the most by the subscription economy, the impacts of a wide variety of trends on the industry including COVID-19, and an evaluation of the business models and strategies for the leading platform providers in the industry.

The research covers a wide variety of segments that offer subscriptions, including:
  • Delivery service subscriptions
  • Digital fitness service subscriptions
  • Digital music subscriptions
  • Digital spoken word subscriptions
  • Digital video subscriptions
  • Physical goods item subscriptions
  • Physical goods box subscriptions
  • Mobility-as-a-Service subscription
  • Multiservice subscriptions
  • Video game subscriptions
This research suite includes:
  • Market Trends & Vendor Strategies (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform

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Key Features

  • Disruption Assessment: Evaluation of which industries will see the biggest disruptive impact from subscription business models, and how quickly they will permeate any given space.
  • Value Chain Analysis: Analysis of each component of the subscription economy value chain; showing how business models are evolving and incorporating a wider range of monetisation practices.
  • Subscription Service Platforms Leaderboard: Analyses 16 key subscription service platform providers, including commentary on each player’s strategy. Scored vendors include:
    • 2Checkout
    • BillingPlatform
    • Billsby
    • Braintree
    • Chargebee
    • Cratejoy
    • Gotransverse
    • Paddle
    • Patreon
    • Payhip
    • PayMotion
    • Podia
    • Recurly
    • Sage Intacct
    • Stripe
    • Zuora
  • Benchmark Industry Forecasts: Market segment forecasts for key subscription economy sectors, including:
    • Delivery service subscriptions
    • Digital fitness service subscriptions
    • Digital music subscriptions
    • Digital spoken word subscriptions
    • Digital video subscriptions
    • Physical goods item subscriptions
    • Physical goods box subscriptions
    • Mobility-as-a-Service subscriptions
    • Multiservice subscriptions
    • Video game subscriptions

Key Questions

  1. Which industries will be most disrupted by the subscription economy?
  2. What are the hurdles to greater adoption, both for consumers and vendors?
  3. Where will the subscription economy have its biggest impact?
  4. What are the strategies of the key players in the space?
  5. How can subscriptions enhance existing businesses?

Companies Referenced

Included in Juniper Research Leaderboard: 2Checkout, BillingPlatform, Billsby, Braintree, Chargebee, Cratejoy, Gotransverse, Paddle, Patreon, Payhip, PayMotion, Podia, Recurly, Sage Intacct, Stripe, Zuora.
 
Mentioned: 3dcart, Accel-KKR, Amazon, AMC, Andreessen Horowitz, Apple, Avangate, Bango, BigCommerce, Blue Apron, CapitalG, Castbox, Chargify, Deezer, DHL, Disney, Dollar Shave Club, DPD, Fastspring, FedEx, Fitbit, Fortumo, General Catalyst, Geniuslink, Gillette, Google, GOQii, Gousto, Grove Collective, Grover, Gwynnie Bee, Harry’s Razors, HelloFresh, Ipsy, Jaguar Land Rover, Kit, Ko-fi, Loot Crate, Love Goodly, Luminary, MLB (Major League Baseball), Memberful, MemberMouse, MicKinsey, Microsoft, MoviePass, Netflix, NFL (National Football League), Not on the High Street, NOW TV, Odeon, Oracle Netsuite, Pandora, PayPal, Peloton, PureWow, Rent the Runway, Rocksbox, Sage, Samsung, Sellfy, Sequoia Capital, Showtime, Sky, Sling TV, Sonos, Sony Pictures, Spotify, Starz, Thrive Capital, Tiger Global Management, Ultima Online, uOpen, UPS, Venmo, Verifone, Visa, Vivid Money, Walmart, WooCommerce, XPO, Yodel, Zenimax Media, Zipcar.
 

Data & Interactive Forecast

Juniper Research’s latest Subscription Economy’s forecast includes:
  • Regional splits for 8 key regions, as well as country-level data splits for:
    • Australia
    • Brazil
    • Canada
    • China
    • Croatia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • New Zealand
    • Norway
    • Poland
    • Portugal
    • Russia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Forecasts for a wide variety of sectors, including:
    • Delivery service subscriptions
    • Digital fitness service subscriptions
    • Digital music subscriptions
    • Digital spoken word subscriptions
    • Digital video subscriptions
    • Physical goods item subscriptions
    • Physical goods box subscriptions
    • Mobility-as-a-Service subscriptions
    • Multiservice subscriptions
    • Video game subscriptions
  • Each forecast includes
    • Number of subscribers
    • Average number of subscriptions per subscriber
    • Total subscriptions per annum
    • Average annualised subscription revenue per subscriber
    • Total subscription revenue per annum
  • Access to the full set of forecast data of 123 tables and over 29,000 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 46 different metrics.
Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate our forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables, greatly increasing clients’ ability to both understand a particular market and to integrate their own views into the model.
 

Subscription Economy Reports

Date
Price

Full Research Suite

Subscription Economy full research suite comprises:

  • Subscription Economy PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Subscription Economy data updates in harvest - find out more

Click here for more information and purchase options

Oct 2020

$3928

€3320

£2990

Report PDF & Excel

Subscription Economy full research suite comprises:

  • Subscription Economy PDF report
  • Interactive Forecast IFXL spreadsheet

Click here for more information and purchase options

Oct 2020

$2956

€2498

£2250

Research Details

Publisher:
Juniper Research
Published:
12/10/2020
Author(s):
James Moar
Category:
Content & Digital Media
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Australia, Brazil, Canada, China, Croatia, Denmark, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russian Federation, Singapore, South Africa, Spain, Sweden, UK, USA