Direct-to-Cell Market: 2024-2029

Our newest Direct-to-Cell research provides market stakeholders, such as mobile network operators and satellite network operators, with key analysis of the future of this rapidly emerging market. The market-leading report evaluates the future prospects for the ecosystem through comprehensive market data and 5-year forecasts for the total number of connections, revenue and data generated by direct-to-cell networks.

The study also provides strategic recommendations on partnerships and go-to-market strategies for network operators looking to launch a direct-to-cell service; split by channels such as mobile subscriptions, mobile broadband and enterprise IoT. The study considers various elements that will impact the growth of direct-to-cell services, such as the future of successful launches of satellites, the willingness of mobile users to adopt satellite connectivity, and the major applications that will drive demand for future adoption.

The suite includes both a data deliverable, sizing the market and providing key forecast data across 60 countries and several different segments, as well as a strategy and trends document which gives a complete assessment of the key trends, challenges and key recommendations for stakeholders. Collectively, they provide a critical tool for understanding this rapidly emerging market, allowing network operators and technology vendors to shape their future strategy.

All report content is delivered in the English language.

• Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and key findings within the direct-to-cell market, accompanied by strategic recommendations for mobile network operators and satellite network operators. It contains an analysis of the commercial services and business models that position commercial satellite services well for future growth of direct-to-cell solutions.
• Benchmark Industry Forecasts: Our comprehensive industry data and forecasts provide analysis for future growth opportunities in the market. Readers will benefit from country‑specific forecasts for connections, revenue and data generated by direct‑to‑cell connectivity. 
• Country Readiness Index: Juniper Research has leveraged our Country Readiness Index to provide insight into which countries are most prepared for commercial direct-to-cell services, including the requirement for mass geographical coverage, affordability and device-level support. This enables readers to gain a thorough understanding of the current development timelines for 60 select countries and the most successful strategies for launching a direct-to-cell service.
• Key Direct-to-Cell Partnership Case Studies: Juniper Research has included case studies on key partnerships by satellite network operators; providing a thorough evaluation of their market prospects and potential future monetisation strategies. These case studies provide analysis of the addressable market, and how these partnerships will provide a framework for integrating cellular networks, terrestrial networks and handheld phones to create a commercially viable service.

The market-leading research suite for the direct-to-cell market includes access to the full set of forecast data of 51 tables and over 23,200 datapoints. Metrics in the research suite include:

• Total Number of Direct-to-Cell Connections
• Total APRC (average revenue per connection) for Direct-to-Cell Connections
• Total Operator Revenue from Direct-to-Cell Connections
• Total Data Generated by Direct-to-Cell Connections

These metrics cover the following industries:

• Enterprise Connectivity & IoT
• Mobile Subscriptions
• Residential Broadband

Juniper Research Interactive Forecast Excel contains the following functionality:

• Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed in for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
• Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
• Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
• What-if Analysis: Here, users can compare forecast metrics against their own assumptions. 5 interactive scenarios

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