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Research Details
Published: 08-06-2026
Category:Telecoms & Connectivity
Regions & Countries:
  • North America
    • US
    • Canada
  • Latin America
    • Argentina
    • Brazil
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
  • West Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Greece
    • Ireland
    • Italy
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Central & East Europe
    • Croatia
    • Czechia
    • Hungary
    • Poland
    • Romania
    • Russian Federation
    • Türkiye
    • Ukraine
  • Far East & China
    • China
    • Hong Kong
    • Japan
    • South Korea
    • Taiwan
  • Indian Subcontinent
    • Bangladesh
    • India
    • Nepal
    • Pakistan
  • Rest of Asia Pacific
    • Australia
    • Indonesia
    • Malaysia
    • New Zealand
    • Philippines
    • Singapore
    • Thailand
    • Vietnam
  • Africa & Middle East
    • Algeria
    • Egypt
    • Israel
    • Kenya
    • Kuwait
    • Nigeria
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
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Key Statistics

$8.5bn

Conversational AI service revenue by 2030

59%

Growth in chatbot users by 2030

519mn

RCS chatbot users by 2030

2026-2030

Forecast period

Overview

Our latest Conversational AI research suite comprises a comprehensive analysis of the key factors driving this evolving market in 2025, with specific focus on technological advancements enabling greater automation of business communications; including generative AI and agentic AI. The report enables stakeholders, from conversational AI vendors and communication service providers, to understand where the key investment opportunities are for conversational AI next year.

The conversational AI market report includes several different options that can be purchased separately. This includes access to a market forecast of the enterprise adoption and future growth of the conversational AI market, and a detailed study highlighting the latest market trends and opportunities. It also includes a Competitor Leaderboard document containing an analysis of the major players in the conversational AI space. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study will provide stakeholders with key information on how to succeed in the conversational AI market, particularly as the market moves at a rapid pace. With many vendors offering competing conversational AI services, the report provides insight into the tools vendors must offer to provide the highest value to enterprises. Its extensive coverage makes the conversational AI research suite an incredibly valuable resource for examining the future of this market.

All report content is delivered in the English language.

Key Features
  • Market Dynamics: Insights into key trends and changing market dynamics within the conversational AI market; tracking growth across all relevant channels (voice, online, apps, RCS, and OTT). The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing what further steps they can take to better align with this rapidly growing market. The suite also includes a regional market growth rate analysis on the current development and future growth of the conversational AI market across 61 key countries.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the conversational AI market, accompanied by key strategic recommendations for conversational AI vendors, MNOs, and enterprises.
  • Benchmark Industry Forecasts: Five-year forecasts are provided for total conversational AI users (including businesses), as well as total users online, via voice, apps, RCS, and OTT channels. Enterprise spend on conversational AI for these channels is also included.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 17 conversational AI vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.

 

Research Deliverables

Market Data & Forecasting Report

Deliverable type
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The numbers tell you what's happening, but our written report details why, alongside the methodologies.

Find out more

Interactive Forecast Excel

Deliverable type
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Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.

harvest Online Data Platform

Deliverable type
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Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.

Market Trends & Strategies Report

Deliverable type
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A comprehensive analysis of the current market landscape, alongside strategic recommendations.

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Competitor Leaderboard Report

Deliverable type
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Provides a visual representation of the competitive positioning of the leaders within the market.

Find out more

The market-leading research suite for the Conversational AI market includes access to a comprehensive five-year forecast dataset comprising 63 tables and over 26,500 datapoints. Metrics in the research suite include:

  • Number of Chatbot Users
  • Total Automated Voice Calls Using Conversational AI
  • Businesses Using Conversational AI Services 

User metrics are provided for the following messaging channels:

  • Voice
  • Online
  • Third-party Apps
  • RCS
  • OTT Channels

Juniper Research’s Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool allows the user to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 17 leading Conversational AI vendors. The vendors are positioned as an Established Leader, Leading Challenger, or Disruptor and Challenger, based on capacity and capability assessments. The 17 vendors include:

  • BTS
  • CM.com
  • Comviva
  • Genesys
  • Graia
  • Gupshup
  • Infobip
  • IntelePeer
  • LINK Mobility
  • LivePerson
  • Route Mobile (Proximus Global)
  • Sinch
  • Soprano Design
  • Tata Communications
  • Twilio
  • Vonage
  • Zendesk

This competitive analysis document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.

Why Choose Juniper Research

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Enterprise Licensing

Our research comes with an enterprise-wide licence as standard, so no need to worry about seat restrictions - your entire team can benefit from our expert insights.

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Outstanding Value

Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.

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Expert Insight

With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.

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Dedicated Support

Our team are ready to assist, whether you need to know more about a report before you buy, or you want to understand how we've arrived at our conclusions, just send us an email or pick up the phone.

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Pricing

We accept payment online by card, or by invoice, bank transfer or purchase order.

All of our prices are in £GBP, and this will be reflected in your basket on checkout. Other currencies are provided as an indicative price only based on current exchange rates.

If you wish to be invoiced in another currency, then please proceed with the order in £GBP, select 'Pay by Invoice' and then email our team to request an updated invoice in your preferred currency: info@juniperresearch.com.

Market Trends & Strategies

£2,250
$2,993
€2,610

Market Trends & Strategies comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconStrategic recommendations

Market Trends & Strategies

£2,250
$2,993
€2,610

Market Trends & Strategies comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconStrategic recommendations
PDF

Competitor Leaderboard

£2,250
$2,993
€2,610

Competitor Leaderboard comprises of:

  • Benefit tick iconCompetitor Leaderboard with 17 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis

Competitor Leaderboard

£2,250
$2,993
€2,610

Competitor Leaderboard comprises of:

  • Benefit tick iconCompetitor Leaderboard with 17 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
PDF

Market Data & Forecasts

£3,250
$4,323
€3,770

Market Data & Forecasts comprises of:

  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates

Market Data & Forecasts

£3,250
$4,323
€3,770

Market Data & Forecasts comprises of:

  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
EXCEL
ONLINE
PDF

Full Research Suite

£4,250
$5,653
€4,930

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 17 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates

Full Research Suite

£4,250
$5,653
€4,930

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 17 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
PDF
EXCEL
ONLINE