Flash Calling: Strategies, Opportunities & Market Forecasts 2023-2027

Our latest Flash Calling report provides a comprehensive evaluation of the growth prospects for the market and authentication process. The report comprises strategic recommendations for blocking, detecting and monetising flash calling traffic, including potential disruption to A2P SMS business messaging traffic, as well as potential threat to network operators. It features comprehensive 5-year forecasts for flash calling traffic, as well as an evaluation of the impact of flash call verification for both operators and OTT apps, including key findings for:

• Blocked Traffic
• Monetised Traffic
• Undetected Traffic

All report content is delivered in the English language.

• Market Outlook: An assessment of key market trends, drivers and hurdles that are anticipated to impact the growth of the flash calling market, including:
  • Disruption to A2P Revenue 
  • Use for Two-factor Authentication and Multi-factor Authentication
  • Increasing Smartphone Penetration Rates
  • Network Audits and Voice Firewalls
  • OTT-based APIs
  • Potential Areas for Fraud
  • Reduced Costs to Service Providers and Enhanced Customer Experience
• Key Vendor Profiles: Key early-mover assessments and case studies of 6 leading flash calling vendors. Juniper Research assesses the products and solutions, including Juniper Research’s view on the vendors innovation and positioning in the industry against other competitors. The key companies that provide operators with flash calling solutions include:
  • Infobip
  • Mobikl
  • Route Mobile
  • Sinch
  • TMT Analysis
  • VOX Solutions
• Regional Flash Calling Market Analysis: A comprehensive regional market assessment of the potential revenue losses to operators, as flash calling traffic increases, including the number of flash calls expected to be monetised, blocked and detected, split by operator flash calls and OTT‑based flash calling, across 8 key global regions.
• 5-year Market Forecasts: A suite of comprehensive data and forecasts highlighting the growth of traffic and revenue, with forecasts also including the adoption rate of flash calling authentication services. Market forecasts are provided for the following key regions and countries:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

Juniper Research’s forecast suite for the Flash Calling market provides unrivalled industry benchmark data and forecasts, including splits for:

• Flash Calling Market
  • Total Traffic for Operator and OTT Services
  • Total Operator Revenue from Monetised Traffic
  • Total Operator Losses to Unmonetised Traffic
• Operator Flash Calling
  • Total Number of Mobile Subscribers
  • Total Number of Flash Calling API Calls
  • Total API Calls That Are Monetised
  • Total Platform Revenue from Traffic
  • Total APIs That Are Blocked
  • Total APIs That Are Undetected
  • Total Operator Losses to Undetected Flash Calls
• OTT Flash Calling
  • Total Number of OTT Mobile Messaging Users
  • Total Number of OTT-based Flash Calling APIs
  • Potential Operator Losses to OTT-based Flash Calling Traffic

Geographical splits: 60 countries
Number of tables: 22 tables
Number of datapoints: Over 10,000 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

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