AdTech Market: 2024-2029

Our AdTech research suite provides an in-depth analysis of the advertising technology market; addressing the major drivers of this growing market, and offers strategic recommendation so that vendors can best capitalise on this market growth. It investigates the shift to programmatic advertising and the impact that AI and machine learning are having on the market.

Additionally, it identifies the key challenges facing the market, including advertising fraud, privacy regulations, and increased sustainability pressures. The research provides an overview of 17 major players within the AdTech market, and positions vendors as Established Leaders, Leading Challengers, or Disruptors & Challenges via the Juniper Research Competitor Leaderboard. It also provides data and forecasts for the total number of businesses using digital advertising and total spend on AdTech, including market size by region, and includes a split by 4 key digital advertising channels:

• Connected TV
• DOOH (Digital out of Home)
• Mobile & In-App
• Online

The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries, accompanied by a strategy and trends report; delivering a complete assessment of the key trends, challenges and recommendations for stakeholders within the AdTech market. Together, they provide an essential tool for a comprehensive understanding of this evolving market; enabling AdTech vendors to shape their future strategy.

All report content is delivered in the English language.

• Key Takeaways & Strategic Recommendations: Comprehensive analysis of the key findings for the AdTech market, accompanied by strategic recommendations for stakeholders from AdTech platforms.
• Market Dynamics: Insights into key trends within the AdTech market, including key market drivers featuring the increased demand from businesses for digital advertising services and the use of AI and machine learning to optimise advertising campaigns. It also addresses the challenges facing the AdTech market, including ad fraud and privacy regulations, and provides a SWOT analysis of SSPs (supply-side platforms) and DSPs (demand-side platforms).
• Benchmark Industry Forecasts: The overview of the AdTech market includes global forecasts for total spend across the different advertising channels (mobile & in-app, online, connected TV, and DOOH, and total spend which is attributed to AdTech.
• Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 17 vendors within the AdTech market, via the Juniper Research Competitor Leaderboard:
  
  • Adform
  • Adobe 
  • Amazon Ads
  • Basis Technologies
  • Criteo
  • Equativ
  • Google
  • Infillion
  • InMobi
  • Mediaocean
  • Meta
  • Microsoft
  • NextRoll
  • Nexxen
  • The Trade Desk
  • Yahoo Advertising
  • Zeta

The market-leading research suite for the AdTech market includes access to the full set of forecast data of 34 tables and over 15,500 datapoints. Metrics in the research suite include:

• Total Number of Businesses Using Digital Advertising
• Total Spend on Digital Advertising
• Total Spend on AdTech
• Total Losses due to Ad Fraud

Metrics are provided for the following key channels:

• Mobile & In-App
• Online
• Connected TV
• DOOH (Digital out of Home)

Juniper Research Interactive Forecast Excel contains the following functionality:

• Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed in for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
• Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
• Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
• What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios

We accept payment online by card, or by invoice, bank transfer or purchase order.

All of our prices are in £GBP, and this will be reflected in your basket on checkout. Other currencies are provided as an indicative price only based on current exchange rates.

If you wish to be invoiced in another currency, then please proceed with the order in £GBP, select 'Pay by Invoice' and then email our team to request an updated invoice in your preferred currency: info@juniperresearch.com.