Hampshire, UK – 9th December 2025: A new study by global tech strategists Juniper Research reveals average revenue per gigabyte of travel eSIM data will generate $2.78 by 2025; a fall from $3.20 in 2023.
This represents a drop of over 10% in the last two years in the face of stagnating wholesale data costs; leading to diminishing profit margins. These declining margins on travel eSIM data are attributed to increased competition, as more vendors enter this growing market, and force established players to compete on pricing to acquire new customers.
“This intensifying competition is due to the emergence of travel eSIM enablers; players that enable non-telecom brands to launch their own solutions by lowering entry barriers. As more brands have launched travel eSIM solutions, vendors have shifted focus from protecting margins to retaining customers, by lowering package prices,” explains Molly Gatford, Senior Research Analyst at Juniper Research.
An extract from the report, Travel eSIM Market 2025-2030, is available as a free download.
Bundling Services Is Key to Future Growth
Juniper Research believes that travel eSIM providers must now increase their package value by bundling additional services, such as travel essentials or loyalty rewards, to differentiate offerings and attract new customers. This approach will allow providers to grow margins on travel eSIM packages and reduce their dependence on data revenue.
According to Gatford, “Amid growing competition, niche travel eSIM providers that add value through bundled services will outperform larger players that do not, as they can secure stronger margins. The market position of leading vendors is now threatened by these niche players, which offer value beyond data-only travel eSIMs.”
The new research suite offers the most comprehensive assessment of the travel eSIM market to date, including insightful market analysis and in-depth forecasts for over 60 countries. The dataset contains over 9,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.
About Juniper Research
Juniper Research is a global tech strategist firm providing research, data, and forecasting across the fintech, telecoms, and IoT sectors. For over 20 years, Juniper Research has delivered actionable insights that help industry leaders navigate disruption, seize opportunities, and make confident strategic decisions. https://www.juniperresearch.com
Press Contact
Sam Smith, Press Relations
sam.smith@juniperresearch.com
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