Hampshire, UK - 12th April 2012: A new report from analyst firm Juniper Research forecasts that shipments of mobile computing devices - including tablets, Ultrabooks and other notebooks - will more than double over the next five years. Driving this growth will be tablets and devices from Intel's new Ultrabook category, with combined shipments of these devices making up 73% of the total market by that time.
Consumerisation of IT
The ‘Ultrabooks & Mobile Computing' report finds that the consumerisation of IT is making the traditional notebook seem like a museum piece, as thin, lightweight touchscreen tablets like Apple's iPad and Samsung's Galaxy Tab step out of the movie screen and into the home. Notebook vendors are flocking to Intel's new category, one which will provide a tablet user experience in a notebook form-factor.
Technology Remains Key
At the heart of the user experience are technologies like SSD (Solid State Drives) which, along with other hardware and software enhancements, provide features such as instant-on and thinner designs. Juniper's report finds that there are still many challenges for the industry and explores the strategies available to vendors with regards to technologies like SSD.
According to report author Daniel Ashdown: "solid state storage in tablets and in Ultrabooks is undoubtedly superior in terms of boot-time and ‘z' height compared with HDDs, but this has to be balanced against other factors such as cost and storage capacity. Vendors need to explore a range of options, including cloud storage and hybrid solutions to make these products competitive."
Other key findings from the report include:
· Ultrabook shipments will reach 178 million by 2016 - growing at three times the rate of tablets. However, tablet shipments will still be higher, reaching 253 million annually.
· Windows 8 will play a pivotal role in driving Ultrabook adoption, with extended battery life, always-on-always-connected and other functionalities coming with Microsoft's next OS.
· Netbooks shipments will comprise just a third of today's volumes by 2016, as tablets and low-cost, but superior performance notebooks continue to cannibalise this short-lived segment.
The Ultrabooks whitepaper is available to download from the Juniper website together with further details of the full study.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
For further details please contact Jess Hanslip, Press Relations
T: +44(0)1256 830001
E: jess.hanslip@juniperresearch.com
Tablets & Ultrabooks to Drive Mobile Computing Shipments to Over 590 Million by 2016 Says Juniper Research
Join the Juniper Research press list
Get our latest updates on technology industry trends and market forecasts before anyone else.
For further details contact:
Sam Smith, Press Relations
Latest research, whitepapers & press releases
-
ReportJuly 2026Fintech & PaymentsPOS Market: 2026-2031Our Point of Sale (POS) Market research suite provides detailed and insightful analysis of this evolving market; enabling stakeholders - from POS hardware manufacturers, payment infrastructure providers, software developers, and hospitality and retail vendors - to understand future growth, key trends, and the competitive environment.
VIEW -
ReportJuly 2026Fintech & PaymentsDigital Travel Credential Market: 2026-2035Our Digital Travel Credential Market research suite provides detailed analysis of this rapidly changing market; allowing digital travel credential solution providers, regulatory bodies, border control authorities, airlines, and airport operators to gain a comprehensive understanding of key digital travel trends, implementation challenges, future growth opportunities, and the competitive environment.
VIEW -
ReportJuly 2026Fintech & PaymentsNetwork Tokenisation Market: 2026-2031Our Network Tokenisation research suite provides a comprehensive and in-depth analysis of the ecosystem surrounding network tokenisation, enabling stakeholders such as merchants, payment gateways, token service providers and token requestors to understand future growth, key trends and the competitive environment.
VIEW -
ReportJuly 2026Telecoms & ConnectivitySponsored Roaming Competitor Leaderboard: 2026Our Sponsored Roaming Competitor Leaderboard 2026 delivers competitor benchmarking and analysis of 14 leading sponsored roaming vendors.
VIEW -
ReportJune 2026Telecoms & ConnectivityRAN Vendors Competitor Leaderboard: 2026Our Radio Access Network (RAN) Vendor Competitor Leaderboard provides insightful analysis of a market that is experiencing significant change currently, and will continue to do so over the next five years.
VIEW -
ReportJune 2026Fintech & PaymentsChargeback Management Market: 2026-2031Our Chargeback Management research suite provides detailed analysis of this fast-changing market; allowing chargeback management providers to gain an understanding of key payment trends and challenges, potential growth opportunities, and the competitive environment.
VIEW
-
WhitepaperJuly 2026Fintech & PaymentsBeyond the Boarding Pass: The Digital Travel Credential Paradigm
Our complimentary whitepaper, Beyond the Boarding Pass: The Digital Travel Credential Paradigm, examines the rapidly evolving state of the digital travel credential market.
VIEW -
WhitepaperJuly 2026Fintech & PaymentsThe Top Three Drivers of Network Tokenisation Adoption
Our complimentary whitepaper, The Top Three Drivers of Network Tokenisation Adoption, examines the state of the network tokenisation market; considering its impact on different payment modalities, how it is shaping the modern payments landscape through safer, more secure payments, and how it could unlock the potential of agentic commerce.
VIEW -
WhitepaperJune 2026Fintech & PaymentsMoney20/20 Europe 2026 Key Takeaways: What You Need to Know Post-event
Money 20/20 Europe once again brought together people from across the fintech, payments and identity ecosystems; creating three days of discussions, announcements and networking.
VIEW -
WhitepaperJune 2026Fintech & PaymentsChargeback Management: The Fightback Against Friendly Fraud
Our complimentary whitepaper, Chargeback Management: The Fightback Against Friendly Fraud, examines the growing impact of friendly fraud on the chargeback management space, as well as how chargeback management tools are mitigating this threat.
VIEW -
WhitepaperJune 2026Telecoms & ConnectivityAgentic and Conversational AI: Streamlining Revenue Opportunities
Our complimentary whitepaper, Agentic and Conversational AI: Streamlining Revenue Opportunities, explores the challenges and opportunities for operators and enterprises as conversational AI becomes more embedded in the consumer experience.
VIEW -
WhitepaperJune 2026Telecoms & ConnectivityNo Tower? No Problem: How Direct to Cell is Rewriting the Rules of Connectivity
Our complimentary whitepaper explores consumer demand for direct to cell services and provides strategic recommendations for how MNOs can optimise these services.
VIEW
-
Fintech & Payments
Digital Travel Credentials: 1.2 Billion Passengers to Adopt DTCs Globally by 2035, Fuelled by Passenger Demand for Seamless Journeys
July 2026 -
Fintech & Payments
Network Tokenisation to Secure 2.4 Trillion Global Transactions Between 2026 and 2030 – Representing 86% of Applicable Transactions
July 2026 -
Telecoms & Connectivity
Juniper Research Identifies BICS, Telna, and Vodafone Procure & Connect as Leaders in the Sponsored Roaming Market
July 2026 -
Fintech & Payments
Digital Identity Verification Checks to Reach 175 Billion Globally by 2030, with Biometric Verification the Fastest-growing Modality
July 2026 -
Fintech & Payments
Agentic Commerce to Reach 1.3 Billion Users Globally by 2031, as Card Infrastructure Leads the Way
June 2026 -
Fintech & Payments
Juniper Research Unveils Fintech & Payments Awards Winners for 2026
June 2026