Hampshire, UK - 12th May 2025: A new study from Juniper Research, the foremost experts in IoT markets, has found that the global smart traffic management market will grow by 37% over the next two years, from nearly $15 billion in 2025.
This growth, driven by rapid urbanisation in emerging markets and a sustainability focus, is expected despite economic pressure and interoperability challenges with legacy smart traffic management systems. Overcoming interoperability challenges requires expertise and upgrades; increasing difficulties of implementing innovative traffic management solutions on tight budgets.
Find out more about the new report: Global Smart Traffic Management Market 2025-2030, or download a free sample.
Service-based Deployments Key to Accelerating Market
To overcome interoperability and cost challenges, Juniper Research urges smart traffic management vendors to offer software-driven, modular solutions through Software-as-a-Service (SaaS) models. Offering subscription-based software and services, specifically AI-based analytical and maintenance services, will lower the cost for governments and transportation agencies; increasing accessibility for smaller or financially constrained agencies. These models will also allow vendors to increase credibility with users, as users begin to see value from the services deployed and gain faster returns on investment.
The study predicts that if this approach is adopted as an integral component of vendors’ strategies the market will be worth double by 2030; reaching $32 billion globally. With technological advancements, namely AI-powered video analytics and the falling costs of sensors, Juniper Research expects the smart traffic market to grow significantly between 2027 and 2030.
Research author Michelle Joynson stated, “Vendors must focus on deploying their SaaS solutions on tiered subscription pricing models, as this will lower the entry barrier for smaller entities. It will also enable vendors to upsell services as they gain credibility; maximising revenue.”
About the Research
The research suite offers a comprehensive assessment of the smart traffic management market, including insightful market analysis and in-depth forecasts for 60+ countries. The dataset contains over 37,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’; examining current and future market opportunities.
Juniper Research has, for two decades, provided market intelligence and advisory services to the global technology sector, and is retained by many of the world’s leading intermediaries and providers.
Please contact Sam Smith, Press Relations
T: +44(0)1256 830002
E: sam.smith@juniperresearch.com
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