Hampshire, UK: Monday 2nd February 2009 – High-end mobile handsets (so-called 'smartphones') are expected to account for a growing proportion of mobile phones sold each year, potentially sustaining the performance of key brands such as Nokia at a time of economic uncertainty. A new smartphone report from Juniper Research forecasts that, between 2008 and 2013, annual sales of smartphones will rise by 95% to over 300 million.
Underpinning Juniper's forecast is the finding that a rising demand for complex Web 2.0-centric applications is broadening user appeal and expanding the overall market for 'Smart' devices. This key trend is not being lost on handset manufacturers, large and small alike, as they increasingly rely on sales of high-end devices to mass market users. Thanks to this change in focus, smartphones will increasingly become the basis for the next generation of mobile devices.
According to Smartphone report author Andrew Kitson: "The process of evolving mobile phones into Internet-centric, highly personalised mobile computers is well underway. Changes in the design and form of mobile devices, such as the inclusion of large touch-based displays, have been taken to their limits. Looking ahead, the shape and form of next-generation devices will most likely be led by software and content, rather than hardware, as vendors such as Nokia strive to make their devices highly personalised and rooted firmly in the online environment. "
Other findings include
• By 2013, around 23% of all new mobile phones will be smartphones, up from 13% in 2008
• Overall, mobile device shipments grew by a nominal 5-6% at best in 2008, but key vendors are projecting a decline of up to 10% or more in 2009
• As margins on handsets fall, vendors like Nokia and Sony Ericsson are increasingly diversifying into the service provision arena as a means of bolstering earnings – solutions such as music libraries and location-based social networking present significant opportunities in the future
Whitepaper and further details of the study 'Next Generation Smartphones: Players, Opportunities & Forecasts 2008-2013' can be freely downloaded from www.juniperresearch.com. Alternatively, please contact John Levett at john.levett@juniperresearch.com, telephone +44 (0)1256 830002.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports, and industry commentary.
Sales of Smartphones to Reach 300m by 2013, Helping to Cushion the Downturn in the Mobile Handset Market, according to Juniper Research
Join the Juniper Research press list
Get our latest updates on technology industry trends and market forecasts before anyone else.
For further details contact:
Sam Smith, Press Relations
Latest research, whitepapers & press releases
-
ReportOctober 2025Fintech & PaymentsDigital Identity Market: 2025-2030
Juniper Research’s Digital Identity research suite provides a comprehensive and insightful analysis of this market; enabling stakeholders, including digital identity platform providers, digital identity verification providers, government agencies, banks, and many others, to understand future growth, key trends, and the competitive environment.
VIEW -
ReportOctober 2025Telecoms & ConnectivityTravel eSIM Market: 2025-2030
Our comprehensive Travel eSIMs research suite comprises detailed assessment of a market undergoing rapid growth. It provides insight into how travel eSIM providers can differentiate their services to maximise success in the market over the next two years.
VIEW -
ReportOctober 2025IoT & Emerging TechnologyDirect to Satellite Market: 2025-2030
Juniper Research’s Direct to Satellite research suite provides satellite providers, investors, and partners, such as Mobile Network Operators, with an extensive analysis and insights into the direct to satellite market.
VIEW -
ReportSeptember 2025Fintech & PaymentsInstant Payments Market: 2025-2030
Juniper Research’s Instant Payments research suite provides a wide-ranging and strategic analysis of this market; enabling stakeholders - from banks, infrastructure providers, regulators, and businesses - to understand future growth, key trends, and the competitive environment.
VIEW -
ReportSeptember 2025Fintech & PaymentsAnti-money Laundering Systems Market: 2025-2030
Our AML Systems research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from financial institutions, law enforcement agencies, regulatory bodies and technology vendors to understand future growth, key trends, and the competitive environment.
VIEW -
ReportSeptember 2025Fintech & PaymentsA2A Payments Market: 2025-2030
Our A2A Payments research suite provides detailed analysis of this rapidly changing market; enabling A2A payments service providers to gain an understanding of key payment trends and challenges, potential growth opportunities, and the competitive environment.
VIEW
-
WhitepaperOctober 2025Fintech & PaymentsHow Digital Identity is Going Mainstream
Our complimentary whitepaper, How Digital Identity is Going Mainstream, assesses the trends that are moving digital identity to be increasingly popular, and challenges to digital identity growth.
VIEW -
WhitepaperOctober 2025IoT & Emerging TechnologyBeam Me Up: The Direct to Satellite Revolution
Our complimentary whitepaper, Beam Me Up: The Direct to Satellite Revolution, evaluates the future key services that satellite providers must offer in the direct to satellite market.
VIEW -
WhitepaperOctober 2025Telecoms & ConnectivityWhy Operators Are Launching Travel eSIMs in 2026
Our complimentary whitepaper, Why Operators Are Launching Travel eSIMs in 2026, examines the outlook of the travel eSIMs market over the next five years.
VIEW -
WhitepaperSeptember 2025Fintech & PaymentsFrom Detection to Prevention: The Next Era of Anti-money Laundering
Our complimentary whitepaper, From Detection to Prevention: The Next Era of Anti-money Laundering, examines the state of the AML systems market; considering the impact that a changing regulatory environment and a growing number of use cases is having on the market. Additionally, it includes a forecast summary of the total value of the AML systems market in 2030.
VIEW -
WhitepaperSeptember 2025Fintech & Payments3 Key Trends Driving Instant Payments
Our complimentary whitepaper, 3 Key Trends Driving Instant Payments, assesses how key trends are driving the evolution of the instant payments market, and which challenges these resolve. Additionally, it includes a forecast summary of the global transaction values via instant payment schemes by 2029.
VIEW -
WhitepaperSeptember 2025Fintech & PaymentsAscending-to-Ailing: The Deceleration of A2A Adoption
Our complimentary whitepaper, Ascending-to-Ailing: The Deceleration of A2A Adoption, examines the state of the A2A payments market; considering the impact of this payment method and how it is shaping the modern payments landscape through lower fees and enriched user experience.
VIEW
-
Telecoms & Connectivity
Consumer Losses to Mobile Messaging Fraud to Fall 10% Globally in 2026
November 2025 -
Fintech & Payments
eCommerce Market to Reach 440 Billion Transactions by 2030 Globally, With Emerging Markets and Agentic Commerce Set to Accelerate Growth
November 2025 -
Telecoms & Connectivity
OTT Business Messaging Traffic to Grow 45% Globally Over Next Two Years
October 2025 -
Fintech & Payments
Fraud Detection & Prevention Spending by Financial Institutions Reaches $21 Billion Annually
October 2025 -
Telecoms & Connectivity
Fraud Prevention APIs to Generate $5bn for Operators Globally by 2030, But Diversification of API Applications Needed
October 2025 -
Sustainability & Smart Cities
Smart Building Interoperability Frameworks to Drive $21bn Global Platform Spend Next Year
October 2025