Hampshire, UK – 16th June 2025: A new study by Juniper Research, the foremost experts in telecoms markets, has found that global losses to robocalling fraud will peak at over $80 billion this year.
This considerable figure is being driven by increasingly sophisticated scam tactics and fraudsters' growing use of AI, such as AI-based voice scams.
Robocalling fraud occurs when automated calls impersonate trusted entities to steal personal information for financial gain; primarily harming consumers.
The report forecasts a turning point in 2026, with losses beginning to decline as robocalling fraud mitigation frameworks mature, and adoption of branded calling solutions accelerates. It anticipated that the growing impact of regulatory and technological frameworks, such as STIR/SHAKEN and Branded Caller ID (BCID), will restore trust in voice communications by authenticating caller identities and enabling consumers to make informed decisions on incoming calls.
An extract from the new report, Robocall Mitigation & Branded Calling Market 2025-2030, is now available as a free download.
Fraud to Decline, But New Tactics Are Emerging
Juniper Research believes that AI-driven robocalling scams, where AI automates responses in real-time to mimic trusted individuals, represent the biggest threat to the impact of these frameworks. To mitigate losses to these scams, Juniper Research stresses the importance of mobile subscriber education as informing subscribers about common tactics will significantly reduce the success of fraudulent calls.
In addition, the report urges stakeholders, including operators, regulators, and vendors, to implement a collaborative multi-layered approach that provides robust enterprise framework-based authentication for voice calls, AI-based threat detection and subscriber awareness campaigns. Juniper Research believes this approach will best position network operators to protect mobile subscribers against fraudulent losses that occur over the voice channel.
About this Research
The new research suite offers the most comprehensive assessment of the Robocalling Fraud & Branded Calling market to date, including insightful market analysis and in-depth forecasts for 60+ countries. The dataset contains over 6,300 market statistics within a five-year period.
Juniper Research has, for two decades, provided market intelligence and advisory services to the global telecommunications sector, and is retained by many of the world’s leading network operators and communications platforms.
Please contact Sam Smith, Press Relations
T: +44(0)1256 830002
E: sam.smith@juniperresearch.com
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