In-car App Market to be worth close to $1.2 billion within in five years
Hampshire, UK – 22nd May 2013: The Smart Vehicle will become the new frontier for app developers over the next five years, finds a recent Juniper Research report, which forecasts that the market for in-vehicle apps will be worth just short of $1.2 billion by 2017.
Advancements in automotive connectivity standards such as MirrorLink and ever higher smartphone ownership will create foundations allowing the connected car ecosystem to flourish, particularly in developed North American and Western Europe markets, finds the report.
Downward Price Pressure - Consumer Benefits
The new report, Connected Cars: Automotive Telematics & In-Vehicle Infotainment 2013-2017, found that there will be a downward pressure on the price of vehicle manufacturers’ own embedded telematics infotainment services - as the in-vehicle app ecosystem matures: “The biggest winner from the rapid roll-out of smartphone tethering and in-vehicle Apps will be the consumer,” says the report’s author Anthony Cox, noting that smartphone tethering will enable the creation of a wealth of apps for the vehicle just as it did for the smartphone.
Embedded Telematics
The market for embedded telematics systems in both the commercial and consumer areas will also see robust growth as consolidation among regional commercial telematics players begins to give an indication of which players will become a global force in telematics.
Further Findings from the Report Include:
• “Big Data” derived from telematics service provision is likely to emerge as an unexpected revenue driver for telematics companies and automotive manufacturers.
• The wide-spread deployment of V2V (vehicle to vehicle) and vehicle to infrastructure (V2I) technologies remains a long way off, though trials of are on-going in some markets
• Insurance telematics is reaching the point of wide-scale deployment particularly in certain markets such as the US, Italy and the UK
The whitepaper, ‘Connected Cars ~ Full Speed Ahead’ and further details of the full study can be downloaded from www.juniperresearch.com.
