Hampshire, UK – 20th May 2024: A new study from Juniper Research, the foremost experts in telecommunications markets, found that subscriber losses to fraudulent robocalling will exceed $76 billion globally next year; rising from $64 billion in 2023.
It predicts from 2026, losses to robocalling will steadily decline, as frameworks, such as STIR/SHAKEN, and branded calling solutions begin to block fraudulent robocalls efficiently.
The report identified AI-based voice cloning as the primary challenge to diminishing these losses by 2026. AI-based voice cloning uses AI to generate realistic human-like speech in real-time, often imitating a known individual to the subscriber.
An extract from the new report, Global Robocall Mitigation & Branded Calling Market 2024-2029, is now available as a free download.
Branded Calling to Limit Scope for Fraud
The report urges robocall mitigation vendors to tackle the rise in voice cloning by ensuring that frameworks are able to identify fraudulent robocalls before they are connected to the subscriber. Phone number whitelists, such as the RMD (Robocall Mitigation Database) in the US, provide a substantial tool to authenticate enterprises before the call is made. However, the study predicts branded calling solutions will have the most immediate impact in minimising losses to robocalling scams.
Branded calling solutions display a visual key that quickly informs users of the legitimacy of the call. Frameworks must contain robust verification processes for enterprises using these solutions to build trust amongst subscribers. In turn, the study predicts branded calls will limit the pick-up rate for fraudulent robocalls using AI, and reduce the impact of this emerging threat before subscribers answer calls.
About the Research
The new research suite offers the most comprehensive assessment of the robocall mitigation and branded calling market to date, including market analysis and in-depth forecasts for 60 countries. The dataset contains over 6,380 market statistics within a five-year period. It includes a Country Readiness Index to examine future market opportunities, and Competitor Leaderboard to assess the leading vendors in the market.
Juniper Research has, for two decades, provided market intelligence and advisory services to the global telecommunications sector, and is retained by many of the world’s leading network operators and communications platforms.
For further details please contact Sam Smith, Press Relations
E: sam.smith@juniperresearch.com
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