Hampshire, UK – 13th August 2024: A new survey from Juniper Research, the foremost experts in the telecommunications market, ranked iD Mobile as the leading network operator in the UK for subscriber roaming satisfaction in 2024.
According to the survey, the top five mobile operators that have provided the best subscriber roaming experience, measured by net promoter score, are ranked as follows:
1. iD Mobile – 77%
2. Virgin Media O2 – 75%
3. Tesco Mobile – 74%
4. giffgaff – 73%
5. Vodafone – 68%
An extract from the report, UK Mobile Operator Consumer Satisfaction Survey 2024, is now available as a free download.
Clarity in Roaming Service Key to Improving Roaming Experience
The survey found that 85% of iD Mobile subscribers reported a positive experience when managing their mobile subscription whilst abroad. Since the UK left the European Union (EU) in 2020, subscribers no longer quality for the Roam Like at Home initiative, leading to substantial varieties in roaming offerings. However, as iD Mobile offer the most free roaming data across the EU in its standard roaming packages, its subscribers have not been negatively impacted by this change.
Report author Elisha Sudlow-Poole commented: “To compete effectively with iD Mobile, mobile operators must not only look to reinstate free EU roaming for mobile subscribers, but also seek to improve consumer education around roaming options, by offering user-friendly tools like pre-travel notifications and roaming cost calculators to avoid customer confusion.”
MVNOs Outperform MNOs for Subscribers’ Roaming Experience
Notably, the survey found that 5G connectivity was the least in-demand element of roaming packages, indicating that subscribers find roaming over 4G networks sufficient for their needs when travelling. This enables Mobile Virtual Network Operators (MVNOs) to provide comparable roaming experiences to Mobile Network Operators (MNOs).
About the Research Suite
The study surveyed 3,300 mobile subscribers across the UK; assessing their experiences with eight leading UK mobile operators. It was conducted in April 2024. All calculations were performed at a 95% confidence interval. This report and accompanying Excel contains the full analysis, and over 16,600 market statistics.
Juniper Research has, for two decades, provided market intelligence and advisory services to the global telecommunications sector, and is retained by many of the world’s leading network operators and communications platforms.
Contact Sam Smith, Press Relations
T: +44(0)1256 830002
E: sam.smith@juniperresearch.com
Related Research
For related research please browse our Telecoms & Connectivity section and associated topics:
