January 2025
Digital Commerce

Digital Commerce Spend to Hit $34 Trillion by 2029

Hampshire, UK – 20th January 2025A new study from Juniper Research, the foremost experts in fintech and payment markets, has found global digital commerce spend will grow by 65% between 2024 and 2029, from $23 trillion in 2024. This growth will be driven by Latin America and Asia Pacific; two regions which are seeing increasing access to eCommerce as infrastructure develops, supported by the growing availability of local payment methods.

The new study includes data splits for digital commerce spend within digital money transfer, digital and physical goods purchases, digital ticketing purchases, banking, NFC payments and QR code payments.

Find out more about the new report: Global Digital Commerce Market 2025-2029, or download a free sample.

Capitalising on Emerging Markets Critical to Success

The research argued that success in emerging markets is vital to global growth for international digital commerce platforms, as eCommerce in developed countries is increasingly saturated. In particular, it identified that the rate of growth in value will be 241% higher in Latin America than in North America between 2024 and 2029, representing a major opportunity.

To capitalise on this, the study urges digital commerce platforms to support more local payment methods, such as local digital wallets and account-to-account (A2A) payments, rather than solely relying on card payments. This will enable platforms to tap into emerging markets’ growth specifically, as this is heavily tied to enabling access to large populations who lack access to cards.

Research author Nick Maynard explained: "Cards have powered the emergence and establishment of the digital commerce sector in key developed markets, but international merchants must look beyond cards to capitalise on this next phase of growth. As even developed markets look to implement A2A payments within eCommerce, embracing local payment methods must be a clear priority in all markets”.

About the Research Suite

The new research suite offers the most comprehensive assessment of the digital commerce space to date, including insightful market analysis and in-depth forecasts for 60 countries. The dataset contains over 30,000 market statistics and an examination of current and future market opportunities.

Juniper Research has, for two decades, provided market intelligence and advisory services to the global financial sector, retained by many of the world’s leading banks, intermediaries and providers.

Contact Sam Smith, Press Relations

T: +44(0)1256 830002

E: sam.smith@juniperresearch.com

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