Personal Marketing Comes of Age with 3 million Britons Now Redeeming Coupons via Their Mobile Phone - According to New Juniper Survey

UK brands benefit from 6 fold increase in response rates through mobile coupons

Hampshire, UK – 18th November 2009: According to a new survey report from Juniper Research more than 3 million consumers have now used mobile coupons in the UK. The survey was conducted in October 2009 .

The mobile coupons consumer survey, launched globally today, provides detailed insight into consumers’ current usage of mobile coupons. It also gauges the future prospects for new interactive mobile marketing techniques such as coupon services and smart posters.

Howard Wilcox, Senior Analyst at Juniper Research, commented: “The redemption rate for traditional paper coupons is typically 1% or less, but, based on our survey, mobile coupons offer 6 times these rates. This means that retailers and brands have the opportunity to exploit the mobile channel via personalised coupon offers direct to the ultimate personal device - the mobile phone.â€

The survey showed that in excess of three quarters of those questioned were aware of mobile coupons and that once people receive coupons then there is a strong probability that they will also redeem them. The Orange Wednesdays campaign is a prime example of a successful mobile coupons programme.

Smart Posters
As well as coupons, Juniper Research’s new report ‘The Mobile Coupons Consumer Survey’ found that smart posters are likely to be popular amongst the 16 to 34 age groups. The ability to tap smart posters to receive coupons and product samples presents opportunities to market products in new and innovative ways such as movie trailer downloads.

The report contains comprehensive analysis of the survey results by gender, age group, socio economic group and working status.  
Further details of the report ‘The Mobile Coupons Consumer Survey’ can be freely downloaded from the Juniper website. Juniper’s recent global report is entitled ‘Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014†and was published in October 2009.

ENDS
About Juniper Research
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

For further information on the report, please contact:
John Levett
Juniper Research
T: +44(0)1256 830 002
E: john.levett@juniperresearch.com