Hampshire, UK – 18th March 2025: A new study from Juniper Research, the foremost experts in fintech and payment markets, has found that global network tokenisation revenue will reach $8.9 billion in 2029; growing 117% from $4.1 billion in 2025.
Juniper Research believes this substantial growth will be driven by network tokens’ ability to fight fraud, lower processing costs, and streamline checkout experiences for users.
Network tokens are virtual representations that replace card details with tokens issued by card networks, protecting sensitive payment information during transactions.
Find out more about the new report, Global Network Tokenisation Market 2025-2029, or download a free sample.
Click to Pay to Challenge Digital Wallets
Consumers now expect one-click, seamless checkouts as standard; which network tokens facilitate by eliminating manual card entry at the point of purchase. The study anticipates the introduction of Click to Pay will enable cards to better compete with digital wallets by providing a one-click payment option at checkout, thus driving growth.
Research author Lorien Carter commented “Consumers can already make payments through a single click, with established services like Apple Pay. Card networks must increase the usage of Click to Pay through eCommerce services, and we anticipate the biggest challenge to be overcoming users’ familiarity with other convenient services. We expect that the growth of Click to Pay will be most evident in browser-based purchasing, given how well aligned it is to this eCommerce channel”.
The report found that while Click to Pay will thrive in US and European markets, where card ownership is high, emerging markets like Brazil and Southeast Asia present a stronger challenge. To gain traction in these regions, card networks must leverage their established reputation for fraud protection; positioning Click to Pay as a preferred payment method for security-conscious consumers and merchants.
About the Research Suite
The new research suite offers the most comprehensive assessment of the network tokenisation market to date, including insightful market analysis and in-depth forecasts for 60 countries. The dataset contains over 18,360 market statistics and an examination of current and future market opportunities.
Juniper Research has, for two decades, provided market intelligence and advisory services to the global financial sector, retained by many of the world’s leading banks, intermediaries and providers.
Contact Sam Smith, Press Relations
T: +44(0)1256 830002
E: sam.smith@juniperresearch.com
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