Hampshire, UK – 7th January 2025: A new study from Juniper Research, the foremost experts in the fintech & payments market, has identified Monobank as the most disruptive fintech in digital-only banking globally in 2025.
As part of the Future Leaders 100: Fintech 2025, Juniper Research evaluated 18 innovative digital-only banks in our Future Leaders Index. We have robustly scored them on investment, raised capital and the level of innovation displayed. The Future Leaders Index positions companies as either challenging dominant players in established markets, or future leaders in emerging markets. By accessing the Fintech 100 readers benefit from critical insights into disruptive market shifts and emerging threats, for more informed decision making.
For further details see the new report, Future Leaders 100: Fintech 2025, or download a free sample.
The top five fintech future leaders in digital-only banking ranked by Juniper Research are:
- Monobank
- Mercury
- Sumeria
- Cora
- Kuda
Monobank Leveraging Gamification for Success
The analysis identified Monobank as the leading challenger to established digital-only banks due to its successful implementation of gamification across its consumer banking app, an innovative strategy to drive customer engagement. Monobank has introduced a playful cat mascot, alongside achievement badges for completing banking tasks. This is integrated into their onboarding process and maintains user engagement while in-app, reducing drop-off rates.
Research author Daniel Bedford explained: “The report also recognised Monobank’s innovative gamification approach across its suite of financial products, which encourage its customers to follow a healthy lifestyle while building savings. For example, its Deposit Savings Account has a high interest rate of 21%, but this falls to 11% if the customer does not complete 10,000 steps during the day, incentivising healthy behaviours and boosting engagement.”
About the Research Suite
The new research suite offers the most comprehensive assessment of fintech start-ups available. It covers 100 fintech start-ups across six markets:
- B2B payments
- eCommerce payments
- Digital-only banking
- Emerging payments
- Green fintech
- Regtech
The report includes a ‘Future Leaders Index’ for each sector, accompanied by individual company assessments and an examination of future market opportunities.
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