Click here to register now to purchase or access our free content
Exclusive to Juniper Research, harvest provides deep insight and market forecasting for your business. Our data is continually updated by our analyst team, giving you the latest market intelligence as it develops with an easy-to-use interface.
Our subscription packages are highly flexible, allowing you to customise them to meet your exact requirements. This model, coupled with a seatless approach, means we deliver the insights you need for your entire team. Subscribers benefit from updates, analyst time and dedicated account managers.
Clients have direct access to our expert analyst team. Whether you wish to discuss an existing research piece or find more information in a research area.
Smart Glasses Offer Longer Term Monetisation OpportunitiesHampshire, UK – 4th February 2014: A new report from Juniper Research has found that annual revenues from mobile augmented reality (AR) services and applications will reach $1.2 billion by 2015, up from just over $180 million last year.The report, Mobile Augmented Reality: Smartphones, Tablets and Smart Glasses 2013-2018, found that games (which accounted for more than 40% of AR downloads in 2013) will continue to deliver the largest revenue stream for the foreseeable future. However, it observed that with AR increasingly deployed within mainstream lifestyle, enterprise and general entertainment applications, each of these sectors should achieve annual mobile AR revenues in excess of $1 billion within 5-6 years. Brand Engagement Boosting Consumer AdoptionAccording to the report, consumer adoption of AR applications was being increasingly fuelled by the wider engagement of brands and retailers with mobile channels over the past 12-18 months. With mobile now recognised as a primary engagement channel, brands such as Unilever, Nestle and Heinz have identified AR as a key means of enhancing and increasing engagement within campaigns.It also highlighted the fact that while revenues would primarily be driven via smartphones, there was considerable potential for AR app monetisation through smart wearables: Google Glass will be launched later this year, while Samsung is rumoured to be showcasing its own smart glasses before the end of 2014.However, the report cautioned that AR stakeholders needed to continue to increase consumer awareness of the technology, while the prospect remained for the introduction of legislation constraining or even prohibiting certain applications of AR on safety, privacy and libel grounds.Other findings from the report include:• AR app user numbers will approach 200 million by 2018.• Developers must be aware of device limitations when scoping out AR apps.The complimentary Mobile Augmented Reality ~ The 8th Mass Medium whitepaper is available to download from the Juniper website together with further details of the full report and the attendant Interactive Forecast Excel, which enables clients to interrogate the assumptions behind Juniper’s forecasts and create alternative future outputs.Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.For further details please contact Sam Smith, Press RelationsT: +44(0)1256 830 001E: firstname.lastname@example.org
For the in-depth research on this sector conducted by our expert analysts, please view our related full research products below.
Juniper Research Ltd is registered in England & Wales Company No 4365384 © Copyright 2022 Juniper Research Ltd and its licensors - All Rights Reserved