Hampshire, UK – 14th April 2025: A new study from Juniper Research, the foremost experts in fintech and payment markets, has revealed the number of UK residents using digital identity apps will rise from 6.9 million in 2025 to 25.5 million in 2029; a growth of 267%.
The forthcoming GOV.UK app will be a key driver; offering a government-authenticated and standardised approach to digital identity of which over 45% of the UK adult population are forecast to use by 2029.
The report identified that, despite a decrease in popularity of third-party identity apps, overall adoption of digital identities will increase. The GOV.UK app will drive this adoption significantly; presenting a regulated digital identity platform that streamlines access to government services.
An extract from the new report, Digital ID & Verification in the UK Market 2025-2029, is now available as a free download.
Third-party Providers to Take a Back Seat
The research found that third-party apps will grow by just 9% between 2025 and 2029; a result of the GOV.UK app becoming a primary method of verifying an individual’s information, both remotely and in-person. The introduction of this app will force third-party providers to re-strategise and place greater emphasis on advertising their verification services for onboarding onto the GOV.UK app.
Report author Thomas Wilson added: “In order to retain a role within the digital identity ecosystem, third-party identity providers must seek certification against the government’s trust framework, or they will be bypassed by certified providers and lose out on additional revenue.”
The report asserted the combination of government certification and third-party verification technologies as critical to overcoming concerns among UK citizens around privacy, which have been a long-term stumbling block to digital identity growth and promoting further adoption.
About the Research Suite
The new market research suite offers the most comprehensive assessment of the digital identity and verification UK market to date; providing analysis and forecasts of over 2,400 datapoints over five years in the UK. It includes a ‘Competitor Leaderboard’ and examination of current and future market opportunities.
Juniper Research has, for two decades, provided market intelligence and advisory services to the global technology sector, retained by many of the world’s leading intermediaries and providers.
Please contact Sam Smith, Press Relations
T: +44(0)1256 830002
E: sam.smith@juniperresearch.com
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