Merchant Payments Insights 2026

Giving consumers more ways to pay should make checkout easier. In reality, it's making decisions harder for merchants and the providers supporting them — from which methods to offer, to where they work, and what actually drives performance.

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Why more payment choice isn't translating into better outcomes

Wallets, Pay by Bank, and BNPL are all scaling, but they don’t behave the same way across markets, customers, or use cases. What improves conversion in one context can add friction in another; making it harder to predict what will actually deliver results.

At the same time, value is being redistributed across the payments stack; introducing new layers of complexity around performance, risk, and cross-border execution.

Download our new insights report to explore how this is unfolding across the merchant payments ecosystem: from uneven A2A adoption to fragmented wallets, and the widening gap between how payments are evolving and how they perform at checkout.

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Turn payments complexity into something you can act on

Juniper Research’s Merchant Payments subscription is designed to help vendors navigate this complexity with clarity and confidence.

Our research connects the dots between changing consumer payment habits and their real-world impact on the merchant payments landscape; providing actionable insight across key areas including A2A payments, digital wallets, cross-border payments, fraud prevention, and chargeback management, as well as emerging models such as agentic commerce.

Through a combination of market sizing, forward-looking forecasts, and in-depth competitor analysis, we equip payment providers with the intelligence they need to identify where growth and margin opportunities are emerging, anticipate future shifts in consumer behaviour and technology, and build strategies that deliver long-term competitive advantage.

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