Strengthening Chargeback Gurus’ authority with data-driven insights
With independent insights provided by Juniper Research, Chargeback Gurus successfully strengthened its authority in the travel and hospitality sector, and showcased its expertise to organisations tackling complex chargeback challenges.
Key results
Addressing chargebacks in travel & hospitality
Disputes and fraud in the travel and hospitality sectors is becoming more complex; creating growing operational and financial pressure for airlines, hotels, online travel agencies, and other providers. As chargeback volumes rise, many organisations are looking for clearer guidance on how to manage and reduce disputes.
Chargeback Gurus (CBG) saw an opportunity to address this challenge by publishing sector-specific research into the trends shaping chargeback management in travel and hospitality. The goal was twofold: to provide useful, credible insight to the market, and generate inbound interest from companies looking for better ways to manage chargebacks.
Delivering much-needed insight for decision-makers
Together, CBG and Juniper Research produced a dedicated whitepaper examining the state of chargebacks across the travel and hospitality sector. The report combined market analysis with CBG’s practical expertise to highlight the trends, risks, and pressures shaping dispute management.
The whitepaper was written with senior decision-makers in mind. It outlined key chargeback metrics, emerging challenges, and practical strategies organisations can use to reduce disputes and manage claims more effectively.
The report was also designed to function as a long-term marketing asset. Initially launched as a gated resource for lead generation, it was later used as trade show collateral and a core website resource. Insights from the report were repurposed across blogs, social media, and media outreach to extend the value of the research.
Driving engagement across the sector
The resulting whitepaper launched as a gated asset supported by promotion across multiple marketing channels, positioning the report as a premium resource while capturing engagement from organisations actively seeking insight into chargeback management.
The campaign generated strong interest from the travel and hospitality sector, with the report quickly becoming a central part of CBG’s marketing activity and supporting conversations with prospective clients.
Six months after launch, CBG chose to ungate the report to expand its reach and improve discoverability, increasing brand visibility and allowing the insights to be indexed by search and AI platforms while continuing to support events, digital campaigns, and ongoing marketing activity.
