Equipping TNS with the insights to expand with confidence
With insight and support from Juniper Research, Transaction Network Services launched its branded calling solution into healthcare and hospitality with impact; building credibility, sparking interest, and accelerating adoption from day one.
Key results
Building recognition in brand-new markets
Transaction Network Services (TNS) has a well-established reputation in telecoms, working mostly with carriers. But with the launch of its branded calling solution, it needed to reach a new audience: enterprises in healthcare and hospitality. These were sectors where TNS didn’t have much visibility; and where brand awareness alone wasn’t going to cut it.
To gain traction, the team needed an independent, trusted voice to show the solution’s value. For these businesses, branded calling had to go from being a nice extra to something that clearly improved customer engagement and business outcomes.
"We were doing traditional marketing activities to raise awareness. But what we really needed was credible third-party validation that this solution could help – that it was something these sectors needed to take note of."
"Your analysts helped us look at the market from different angles, enriching the content and giving us the credibility we needed to showcase our solution as a game-changer."
Creating content that speaks their language
Juniper Research worked with TNS to create co-branded content that spoke to the audiences they were trying to reach. That meant a healthcare-focused webinar that dug into real-world impact for patient engagement, and a whitepaper for the hospitality sector showing how branded calling could enhance guest experience and security.
Backed by independent analysis, the content helped shift the conversation; building trust and giving decision makers a clearer view of the value on offer. And because we tailored everything to the priorities of each sector, the messaging felt relevant and timely.
Strengthening outreach with credible, data-driven content
The impact was immediate. The co-branded materials gave TNS a stronger foundation for outreach; combining credibility with clear, practical insights. Sales teams were equipped with data-driven talking points and real examples to help move conversations forward.
And while healthcare and hospitality were the campaign’s focus, the ripple effect reached further. Interest in sectors such as financial services and retail picked up; driven by the growing need for secure, verified communications.
Seeing the value, TNS extended its collaboration with Juniper Research to support future campaigns with the same credible, insight-driven approach.