Elevating Fraud Blocker’s brand and influence in ad fraud prevention
By partnering with Juniper Research, Fraud Blocker turned industry challenges into an opportunity to lead; using data-backed insights to elevate its reputation and reshape the conversation around ad fraud.
Key results
Building trust in an industry plagued by uncertainty
In a space as fragmented as ad fraud prevention, trustworthy data is hard to come by. Most sources rely on their own closed methodologies or have a vested interest in inflating the problem; making it difficult for advertisers to understand the true scale of the issue or decide which solutions to trust.
Fraud Blocker saw an opportunity to fill that gap. As a provider of click fraud protection software, it wanted to go beyond surface-level stats and help the industry tackle key questions; from which regions and channels were most affected, to which prevention strategies actually worked. But to do that, it needed a partner who could produce unbiased, credible insights at scale.
"We saw a press release from one of your earlier reports… It felt like the right time to collaborate and build on that foundation, to create something that provided a deeper exploration of the issues facing the digital advertising sector."
"It was very easy to share those pain points that our customers are having, and the data points on which we wanted clarity. Your team dug in and showed us what the research could provide."
Elevating the conversation with data to be trusted
Working closely with Fraud Blocker’s leadership team, Juniper Research developed a focused research project tailored to the ad fraud landscape. Our analysts explored key trends, interviewed industry experts, and produced independent forecasts across 45 countries; covering a 10-year span and more than 78,000 datapoints.
The result was a comprehensive whitepaper that exposed the true scope of ad fraud losses and identified the most effective mitigation strategies. Importantly, the research remained fully independent; ensuring credibility with both industry insiders and media outlets. The project also included a full marketing roll-out, with press distribution, email campaigns, and coordinated social activity to maximise impact.
Breaking through with credibility and coverage
The response was instant. The whitepaper was downloaded over 1,000 times and generated more than 100 high-quality backlinks. It was picked up by leading media outlets including Adweek, Forbes, and eMarketer; putting Fraud Blocker at the centre of the conversation and positioning them as a credible, data-backed voice in the fight against ad fraud.
This visibility translated into increased website traffic, stronger organic search rankings, and a measurable uplift in sales; helping Fraud Blocker reach new customers, engage prospects more effectively, and establish itself as a trusted leader in a notoriously opaque space.
Ad fraud costs businesses billions – see how Fraud Blocker stops it in its tracks. Explore its website today.
Download a copy of the report, "The Global Cost of Ad Fraud: 2023-2028," by clicking here.